Sales & Marketing http://wardsauto.com/taxonomy/term/53472/more en World Vehicle Sales Inch Up in 2014 http://wardsauto.com/sales-marketing/world-vehicle-sales-inch-2014 <div class="node-body article-body">The Asia-Pacific region saw sales grow 3.2% in 2014, passing the 40 million-unit mark for the first time ever. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/world-vehicle-sales-inch-2014" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/world-vehicle-sales-inch-2014#comments Public Gated Data Center World Auto Makers Sales & Marketing World Auto Makers Sales Results Fri, 30 Jan 2015 17:50:00 +0000 1213951 at http://wardsauto.com CEO Says Audi Could Beat 2020 Goal of 2 Million Car Sales http://wardsauto.com/ceo-says-audi-could-beat-2020-goal-2-million-car-sales <div class="node-body reuters_news-body">Rupert Stadler's forecast is based on the Volkswagen-owned luxury brand's double-digit percentage growth in sales four of the past five years, including last year's 11% gain to 1.74 million.</div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/ceo-says-audi-could-beat-2020-goal-2-million-car-sales" target="_blank">read more</a></p> Public Gated Auto Makers Sales & Marketing Europe Germany Sales Results Fri, 30 Jan 2015 13:30:00 +0000 1213891 at http://wardsauto.com Better Test Drives and Service, Quicker Throughput on Toyota’s Radar Screen http://wardsauto.com/auto-makers/better-test-drives-and-service-quicker-throughput-toyota-s-radar-screen <div class="field-deck"> 2015 NADA Conference & Exposition </div> <div class="node-body article-body">Toyota is shifting its focus to improving the test-drive experience and streamlining sales and service procedures for buyers, in some cases with programs it will launch with Scion, still considered its test-bed brand for new retailing initiatives.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/better-test-drives-and-service-quicker-throughput-toyota-s-radar-screen" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/better-test-drives-and-service-quicker-throughput-toyota-s-radar-screen#comments Public Auto Makers Management & Strategy Dealers Sales & Marketing NADA North America U.S. Scion Toyota Management & Strategy Sales & Marketing Dealership Management Fri, 30 Jan 2015 13:25:00 +0000 1213181 at http://wardsauto.com <p><strong>Buyers returning to service departments, showrooms as result of Toyota Care.</strong></p> Safety-Systems Growth Boosts Supplier Bosch's Bottom Line http://wardsauto.com/safety-systems-growth-boosts-supplier-boschs-bottom-line <div class="node-body reuters_news-body">The German supplier of electronic and mechanical auto components reports its 2014 margin on earnings before taxes and interest was 6.1% up nearly 1 percentage point from prior-year. </div><div class="og_rss_groups"></div><p><a href="http://wardsauto.com/safety-systems-growth-boosts-supplier-boschs-bottom-line" target="_blank">read more</a></p> Public Gated Sales & Marketing Suppliers Europe Vehicles & Technology Germany Collision Avoidance Safety Sales Results Fri, 30 Jan 2015 12:14:00 +0000 1213841 at http://wardsauto.com Toyota Thailand Looks Ahead to Better Times in 2015 http://wardsauto.com/asia-pacific/toyota-thailand-looks-ahead-better-times-2015 <div class="node-body article-body">The automaker predicts the Thai market will snap a 2-year slump and see a modest 4.3% rise in sales in 2015.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/toyota-thailand-looks-ahead-better-times-2015" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/toyota-thailand-looks-ahead-better-times-2015#comments Public Gated Auto Makers Management & Strategy Politics Sales & Marketing Asia Pacific Asia Pacific - Regional Indonesia Thailand Vietnam Honda Toyota Association of Southeast Asian Nations (ASEAN) Emissions Globalization Sales Results Tariffs Trade Fri, 30 Jan 2015 10:22:00 +0000 1209731 at http://wardsauto.com <p><strong>Vios B-car helped blunt sharp drop in Toyota Thailand&rsquo;s 2014 sales.</strong></p> Ford’s Fields Says Ready to Discuss CAFE Rules http://wardsauto.com/auto-makers/ford-s-fields-says-ready-discuss-cafe-rules <div class="node-body article-body">Ford CEO Mark Fields says consumers are not embracing fuel-efficient technologies at the expected rate. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/ford-s-fields-says-ready-discuss-cafe-rules" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/ford-s-fields-says-ready-discuss-cafe-rules#comments Public Auto Makers Management & Strategy Sales & Marketing Vehicles & Technology North America U.S. Ford Electric Vehicles Hybrid Vehicles Product Development Sales Results Thu, 29 Jan 2015 19:43:00 +0000 1213081 at http://wardsauto.com <p><strong>Consumer shift toward CUVs likely not result of falling gasoline prices, Fields says.&nbsp;</strong></p> Audi Takes Advertising Lead From BMW in Escalating Luxury-Brand Battle http://wardsauto.com/industry-voices/audi-takes-advertising-lead-bmw-escalating-luxury-brand-battle <div class="field-byline"> Sean Muller </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">The two spent about the same amount of money on TV advertising in 2014, but Audi bought nearly 5,000 more national airings across more than twice the number of networks.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/audi-takes-advertising-lead-bmw-escalating-luxury-brand-battle" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/audi-takes-advertising-lead-bmw-escalating-luxury-brand-battle#comments Public Industry Voices Auto Makers Sales & Marketing North America U.S. Audi BMW Advertising Thu, 29 Jan 2015 12:56:00 +0000 1212231 at http://wardsauto.com Cheap Gas Not to Blame for Plunging Mini Sales http://wardsauto.com/auto-makers/cheap-gas-not-blame-plunging-mini-sales <div class="node-body article-body">With the supply pipeline now full of new Hardtop models, Mini is predicting 2015 to be its best year ever in the U.S. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/cheap-gas-not-blame-plunging-mini-sales" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/cheap-gas-not-blame-plunging-mini-sales#comments Public Auto Makers Dealers Sales & Marketing Vehicles & Technology North America U.S. Mini Exterior Sales Results Thu, 29 Jan 2015 12:19:00 +0000 1210921 at http://wardsauto.com <p><strong>Mini 4-door Hardtop model joined lineup shortly after Clubman model phased out</strong>.</p> <p>&nbsp;</p> Marchionne Says Europe Stabilizing, China Increasingly Competitive http://wardsauto.com/auto-makers/marchionne-says-europe-stabilizing-china-increasingly-competitive <div class="node-body article-body">FCA’s top executive expects a “significant year of recovery” for the automaker in Europe this year. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/marchionne-says-europe-stabilizing-china-increasingly-competitive" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/marchionne-says-europe-stabilizing-china-increasingly-competitive#comments Public Auto Makers Management & Strategy Sales & Marketing North America U.S. Chrysler Fiat Globalization Sales Results Wed, 28 Jan 2015 18:30:00 +0000 1212201 at http://wardsauto.com <p><strong>Marchionne: &ldquo;There&rsquo;s skepticism about the level of profitability&rdquo; in China.&nbsp;</strong></p> Italy Vehicle Sales Up 2.5% in December http://wardsauto.com/sales-marketing/italy-vehicle-sales-25-december <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Italy vehicle sales totaled 103,939 units for December 2014.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/italy-vehicle-sales-25-december" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/italy-vehicle-sales-25-december#comments Premium Auto Makers Sales & Marketing Europe Italy Auto Makers Sales Results Wed, 28 Jan 2015 17:31:00 +0000 1212171 at http://wardsauto.com