Fiat http://wardsauto.com/taxonomy/term/53581/more en Fiat Near U.S. Storefront Goal; 500e Sales to Start in Oregon http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon <div class="field-deck"> 2014 New York International Auto Show </div> <div class="node-body article-body">Getting brick-and-mortar laid is key to Fiat’s fortunes in the U.S., where it re-launched in 2011 with the 3-door 500 but stumbled out of the gate by missing early sales goals.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon" target="_blank">read more</a></p> http://wardsauto.com/dealerships/fiat-near-us-storefront-goal-500e-sales-start-oregon#comments Public Auto Makers Sales & Marketing Dealerships North America U.S. Fiat 2014 New York International Auto Show Sales Results Social Media Viral Marketing Abarth California Fiat 500e Fiat 500L Jason Stoicevich Portland Thu, 17 Apr 2014 10:42:00 +0000 997831 at http://wardsauto.com <p><strong>Fiat 500L seen boosting 2014 U.S. sales.</strong></p> Fiat 500L "Mirage" Commercial http://wardsauto.com/dealerships/fiat-500l-mirage-commercial <div class="node-body video-body">Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels.</div> <div class="field-buy-node-description"> <span>Buy a Node Description:&nbsp;</span> &lt;p&gt;&amp;lt;iframe width=&amp;quot;560&amp;quot; height=&amp;quot;315&amp;quot; src=&amp;quot;//www.youtube.com/embed/XBtVOmhnw-k&amp;quot; frameborder=&amp;quot;0&amp;quot; allowfullscreen&amp;gt;&amp;lt;/iframe&amp;gt;&lt;/p&gt; </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/dealerships/fiat-500l-mirage-commercial" target="_blank">read more</a></p> http://wardsauto.com/dealerships/fiat-500l-mirage-commercial#comments Public Auto Makers Sales & Marketing Dealerships North America U.S. Fiat 2014 New York International Auto Show Advertising Sales Results Viral Marketing Thu, 17 Apr 2014 10:41:00 +0000 997721 at http://wardsauto.com FCA’s New Brazil Plant to Build Jeep Renegade http://wardsauto.com/plants-production/fca-s-new-brazil-plant-build-jeep-renegade <div class="node-body article-body">Job One is expected by year’s end and initial 2-shift capacity is planned at 250,000 units per year.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/plants-production/fca-s-new-brazil-plant-build-jeep-renegade" target="_blank">read more</a></p> http://wardsauto.com/plants-production/fca-s-new-brazil-plant-build-jeep-renegade#comments Premium Plants & Production Auto Makers Asia Pacific South America Brazil China Fiat Jeep Vehicle Assembly Tue, 15 Apr 2014 11:19:00 +0000 995451 at http://wardsauto.com <p><strong>Renegade also likely headed for production in China.</strong></p> Fiat Mounts Comeback in Spain http://wardsauto.com/europe/fiat-mounts-comeback-spain <div class="node-body article-body">After years of red ink, group sales growth is outpacing the market, and the automaker believes it has shored up its retail network for a near-term return to profitability.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/fiat-mounts-comeback-spain" target="_blank">read more</a></p> http://wardsauto.com/europe/fiat-mounts-comeback-spain#comments Premium Management & Strategy Auto Makers Sales & Marketing Dealerships Europe Spain Dealerships Fiat Finance Restructuring Sales Results Fri, 11 Apr 2014 10:04:00 +0000 992371 at http://wardsauto.com <p><strong>Fiat Spain CEO Luca Napolitano has reason to smile again.</strong></p> Luxury Entries Overwhelming Ward’s 10 Best Interiors Field http://wardsauto.com/wards-10-best-interiors/luxury-entries-overwhelming-ward-s-10-best-interiors-field <div class="field-deck"> 2014 Ward's 10 Best Interiors </div> <div class="node-body article-body">More than half of the 41 vehicles being evaluated in this year’s competition are from premium brands or those aspiring to be. Winners will be announced next week.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/wards-10-best-interiors/luxury-entries-overwhelming-ward-s-10-best-interiors-field" target="_blank">read more</a></p> http://wardsauto.com/wards-10-best-interiors/luxury-entries-overwhelming-ward-s-10-best-interiors-field#comments Public Auto Makers Vehicles & Technology Ward's 10 Best Interiors North America North America - Regional U.S. Japan South Korea Germany Italy United Kingdom Acura BMW Chrysler Fiat General Motors Hyundai Mazda Mercedes Nissan Toyota Volkswagen 2014 Ward's 10 Best Interiors Carbon Fiber Collision Avoidance Human Machine Interfaces (HMI) Instrument Panel Interior Product Development Seats Audi SQ5 Bentley Flying Spur BMW M235i BMW X5 Cadillac CTS Vsport Cadillac ELR Chevrolet Corvette Stingray Chrysler 200 Kia K900 Maserati Ghibli Mazda3 Mercedes-Benz S550 Rolls-Royce Wraith Toyota Highlander Toyota Tundra Thu, 03 Apr 2014 11:22:00 +0000 985881 at http://wardsauto.com <p><strong>BMW&rsquo;s all-new X5.</strong></p> 2014 Ward’s 10 Best Interiors Nominees http://wardsauto.com/wards-10-best-interiors/2014-ward-s-10-best-interiors-nominees <div class="node-body gallery-body">Contenders in 2014 Ward's 10 Best Interiors run the gamut, from compacts such as Mazda3 and Nissan Versa Note to high-end luxury cars such as Mercedes S550 and Rolls-Royce Wraith. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/wards-10-best-interiors/2014-ward-s-10-best-interiors-nominees" target="_blank">read more</a></p> http://wardsauto.com/wards-10-best-interiors/2014-ward-s-10-best-interiors-nominees#comments Public Auto Makers Vehicles & Technology Ward's 10 Best Interiors North America North America - Regional U.S. Japan South Korea Germany Italy United Kingdom Acura BMW Chrysler Fiat General Motors Hyundai Mazda Mercedes Nissan Toyota Volkswagen 2014 Ward's 10 Best Interiors Carbon Fiber Collision Avoidance Human Machine Interfaces (HMI) Information & Entertainment Instrument Panel Interior Product Development Seats Thu, 03 Apr 2014 11:21:00 +0000 986181 at http://wardsauto.com Geneva’s Glamour Belies Region Still Shackled by Economic Crisis http://wardsauto.com/europe/geneva-s-glamour-belies-region-still-shackled-economic-crisis <div class="field-deck"> 2014 Geneva Auto Show </div> <div class="node-body article-body">FCA CEO Sergio Marchionne warns that the disintegration of sales since 2007 equates to the loss of nearly 12 assembly plants. European automakers, however, have not rebalanced manufacturing capacity.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/europe/geneva-s-glamour-belies-region-still-shackled-economic-crisis" target="_blank">read more</a></p> http://wardsauto.com/europe/geneva-s-glamour-belies-region-still-shackled-economic-crisis#comments Premium Management & Strategy Plants & Production Auto Makers Sales & Marketing Europe Europe - Regional Citroen Dongfeng Fiat Ford Jeep Opel/Vauxhall Peugeot Renault Volkswagen 2014 Geneva Auto Show Capacity Utilization Restructuring Sales Results ACEA Dan Ammann Erik Jonnaert European Union IHS Automotive Sergio Marchionne Stephanie Brinley Mon, 24 Mar 2014 10:07:00 +0000 977971 at http://wardsauto.com <p><strong>Volkswagen stand at 2014 Geneva auto show.</strong></p> Automakers Wary of Russia Crisis, But Long-Term Damage Unlikely http://wardsauto.com/politics/automakers-wary-russia-crisis-long-term-damage-unlikely <div class="node-body article-body">Foreign-owned automotive operations in Russia are a significant driver of the economy, making it unlikely President Vladimir Putin would allow production to be disrupted. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/politics/automakers-wary-russia-crisis-long-term-damage-unlikely" target="_blank">read more</a></p> http://wardsauto.com/politics/automakers-wary-russia-crisis-long-term-damage-unlikely#comments Public Gated Plants & Production Politics Auto Makers Sales & Marketing Europe Russia Fiat Ford General Motors Politics Production Sales Results Vehicle Assembly Wed, 19 Mar 2014 11:12:00 +0000 975851 at http://wardsauto.com <p><strong>Ford Sollers worker assembles an Explorer SUV at the automaker&rsquo;s Elabuga plant in the Republic of Tatarstan. </strong></p> Chrysler Re-Opens Back-From-Brink Sterling Heights Plant http://wardsauto.com/plants-amp-production/chrysler-re-opens-back-brink-sterling-heights-plant <div class="node-body article-body">The investment provided badly needed updates, specifically in paint and body-assembly areas. An $850 million paint shop replaces 1980s and 1990s-era technology.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/plants-amp-production/chrysler-re-opens-back-brink-sterling-heights-plant" target="_blank">read more</a></p> http://wardsauto.com/plants-amp-production/chrysler-re-opens-back-brink-sterling-heights-plant#comments Public Plants & Production Auto Makers North America U.S. Chrysler Fiat Vehicle Assembly Chrysler 200 Jeep Wrangler Sergio Marchionne Sterling Heights Assembly Plant Toledo Assembly Fri, 14 Mar 2014 20:15:00 +0000 973871 at http://wardsauto.com <p><strong>&rsquo;15 Chrysler 200 assembled at Sterling Heights plant.</strong></p> New Maserati Ghibli Triumph for Trident Marque http://wardsauto.com/sales-amp-marketing/new-maserati-ghibli-triumph-trident-marque <div class="field-deck"> 2014 Geneva Auto Show </div> <div class="node-body article-body">Maserati deliveries last year spiked to 15,400 units, up 148% compared with year-ago, following the launch of the new Ghibli and updated Quattroporte.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-amp-marketing/new-maserati-ghibli-triumph-trident-marque" target="_blank">read more</a></p> http://wardsauto.com/sales-amp-marketing/new-maserati-ghibli-triumph-trident-marque#comments Public Management & Strategy Plants & Production Auto Makers Sales & Marketing Europe Italy Switzerland Maserati 2014 Geneva Auto Show Product Development Production Sales Results Ghibli Lorenzo Ramaciotti Quattroporte Sergio Marchionne Tue, 11 Mar 2014 17:15:00 +0000 970981 at http://wardsauto.com <p><strong>Ghibli already outselling established Granturismo models since late-2013 launch.</strong></p>