Wealthy young consumers soon will make China the world's largest luxury vehicle market. Only a tiny percentage of Beijing, China's population can afford luxury items, but with a population of more than 21 million, a small percentage adds up to a lot of shoppers supporting many high-end stores in the city's upscale Dongcheng financial district. Rodeo Drive and Fifth Avenue have nothing on this smoggy street of dreams, except perhaps cleaner air.
Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
FCA CEO Sergio Marchionne warns that the disintegration of sales since 2007 equates to the loss of nearly 12 assembly plants. European automakers, however, have not rebalanced manufacturing capacity....More
Do not expect upcoming Alfa Romeo models to be built outside of Italy. Future cars, as well as components, must be assembled there, the Fiat Chrysler CEO says, “because there are some things that belong to a place.”...More
Chief Johan de Nysschen is looking to lead Cadillac out of a “no-man’s” land, where its vehicles are priced too high for legacy customers and the brand lacks the equity required to conquest Mercedes and BMW buyers....More
In 2017, California’s emissions rules will change and FCVs will carry the traveling credits automakers use to remain 50-state compliant. The rule change could lead to a shift in OEM capital investment....More
The new model should appeal to customers of high-end European makes but “who really want an American car,” says Jim Farley, Ford’s chief marketing officer. “This is an in-your-face (car); there’s nothing subtle about it.”...More
How come we are not getting back to levels of the previous LV sales peak in 2006? The best answer to that question is the underperformance of pickups, especially the untapped potential of small pickups....More