Though CUVs are leading the way, marketing strategist Dave Sullivan says Subaru is benefiting from the all-wheel-drive technology employed in almost all of its cars yet is offered by few competitors....More
Favorable exchange rates, growing new-vehicle demand worldwide and some astute management moves play a role in the positive near-term outlook. Weaknesses? There are some, says CLSA’s Chris Richter....More
WardsAuto editors gather for a roundtable discussion of several vehicles vying for 2015 Ward's 10 Best Interiors honors. Vehicles discussed include: GMC Canyon, Chevy Colorado, Honda CR-V and Subaru Legacy....More
With a corporate initiative to establish STI as Subaru’s performance division, the automaker demonstrates how the right chassis and suspension components can make a world of difference. It’s not all about horsepower....More
Subaru hosted journalists at Japan's Suzuka Circuit near Nagoya recently to demonstrate suspension components that will be marketed as part of the automaker's plan to expand its Subaru Tecnica International division. Eventually, STI will offer complete vehicles, such as BRZ concept shown this week in New York.
Subaru's redesigned AWD turbocharged WRX sedan, always popular among rally-car enthusiasts, arrives for interior evaluation with stylish carbon-fiber trim, gray and red stitching, a flat-bottom steering wheel and an updated central display that includes a boost gauge. Test vehicle sticker price, including $795 destination charges, is $29,639.
Years of deep cost-cutting, consolidating platforms, expanding production outside Japan and sharp focus on product planning have lifted the companies out of the depths of the recession triggered in 2008, industry analyst Chris Richter says....More
The three smallest engines we tested among 36 nominees for 2015 Ward’s 10 Best Engines earned spots on our tough-to-crack list. The nominees included 18 4-cyl. engines, and 15 of those were turbocharged....More
Domestic sales fell after the national consumption tax was increased April 1, but the decline was offset by brisk demand in North America and the effects of the weaker yen against the dollar, among other pluses....More
WardsAuto editors evaluated 36 all-new or improved powertrains before settling on the winners: two V-8s, a diesel V-6, three 4-cyl. turbos, two 3-cyl. turbos, a battery-electric vehicle and a hydrogen-powered fuel cell....More
Last year, Hyundai was the first automaker in the world to sell a vehicle powered by a hydrogen fuel cell. Hyundai Vice Chairman Woong-chul Yang makes it clear the automaker plans to be a trailblazer in hybrids as well as fuel cells....More
New-car sales in China are expected to grow at least 5% this year. But margins on those sales, already small, have vanished for many dealers. Retailers now are looking to look to areas such as finance and insurance and used-car sales for profits....More