Successful "That's a Buick" marketing program portrays brand as approachable and surprising. A new social media productions such as the Buick Certified Service Commercial featuring illusionist Michael Carbonaro takes human approach a step further. Puppies never hurt, either....More
If FCA, Ford, GM and Nissan had achieved the same rise in the WRI ranking as Honda and Toyota, the four automakers collectively would have posted an estimated $2.02 billion higher operating income in 2014....More
The government says it will take fluctuations in the value of the ruble and other currencies into account when determining the percentage of locally sourced components required in foreign automakers’ car-assembly operations....More
Juanita Alcantara began her career with GM as a manufacturing engineer at GM Holden Australia. She has since held various positions involving facility installation, project management and product program introductions....More
The Cadillac V-Series of high-performance models enters its third generation with the '16 ATS-V sedan and coupe, arriving at U.S. dealers in the coming weeks and followed by the '16 CTS-V sedan. Here's a look at the evolution of the V-Series through the years.
The map pocket has become a vital storage bin in today's vehicles, clearly used for much more than folded paper roadmaps. A smattering of photos from the 2015 Ward's 10 Best Interiors field shows the varying approaches as automakers attempt to maximize the utility of this space.
A concise summation of all 42 interiors evaluated as part of the 2015 competition. Many of these comments are taken directly from score sheets submitted by WardsAuto editors. Prices listed are sticker....More
Nissan’s VQ V-6, lauded since it came to the U.S. in 1994, has been heavily revised for the all-new Maxima sedan arriving now in showrooms. The automaker calls the VQ all-new as well, but many of the key specs carry over....More
CEO Mark Fields tells reporters at Ford’s new Silicon Valley R&D facility that an autonomous vehicle or driverless car will fit within the company's century-old tradition of offering affordable transportation....More
Regulators are granting Volvo, Mitsubishi, Mazda, JLR and Subaru an added hybrid option and a later compliance date of Jan. 1, 2018, by which time each company will be expected to have an approved pure ZEV or hybrid transitional ZEV on the market....More
Some 55% of fatal accidents in the U.S. are caused by a vehicle leaving its lane and striking an object, pedestrian or another vehicle. Continental’s Road Departure Protection system is meant to prevent those collisions....More