Honda http://wardsauto.com/taxonomy/term/53606/more en Honda’s ‘It Exists’ Top Ad of Week http://wardsauto.com/industry/honda-s-it-exists-top-ad-week <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">The week’s most engaging “auto” ad wasn’t about an automobile but the Honda Pioneer 1000, an all-terrain vehicle.</div> <p><a href="http://wardsauto.com/industry/honda-s-it-exists-top-ad-week" target="_blank">read more</a></p> http://wardsauto.com/industry/honda-s-it-exists-top-ad-week#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Honda Mazda Nissan Advertising Thu, 19 Nov 2015 11:11:00 +0000 1404931 at http://wardsauto.com <p><strong>Nissan Sentra ad features Willie Nelson&rsquo;s &ldquo;Purge.&quot;</strong></p> Shades of Green in Spotlight at Tokyo Auto Show http://wardsauto.com/miscellaneous/shades-green-spotlight-tokyo-auto-show <div class="node-body article-body">The new Honda FCX Clarity has a range of 435 miles and takes three minutes to refuel, while Nissan’s new Leaf can run 175 miles on a single charge, up from the current model’s 142.</div> <p><a href="http://wardsauto.com/miscellaneous/shades-green-spotlight-tokyo-auto-show" target="_blank">read more</a></p> http://wardsauto.com/miscellaneous/shades-green-spotlight-tokyo-auto-show#comments Public Auto Makers Sales & Marketing Asia Pacific Vehicles & Technology Industry Alternative (EVs, HEVs, FCVs) Japan Technology Miscellaneous Hino Honda Mazda Nissan Suzuki Toyota Sales & Marketing Electric Vehicles Fuel-Cell Vehicles Hybrid Vehicles Li-ion NiMH Tue, 17 Nov 2015 09:42:00 +0000 1402251 at http://wardsauto.com <p><strong>FCX Clarity displayed at Tokyo show fetches 26% government subsidy.</strong></p> Dodge Joins Top Ads List, But Mazda Still No.1 http://wardsauto.com/industry/dodge-joins-top-ads-list-mazda-still-no1 <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Automakers spent an estimated $103 million on TV ads for the week, as Nissan led the way with 13.5% of the total.</div> <p><a href="http://wardsauto.com/industry/dodge-joins-top-ads-list-mazda-still-no1" target="_blank">read more</a></p> http://wardsauto.com/industry/dodge-joins-top-ads-list-mazda-still-no1#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Acura Dodge Lincoln Mazda Advertising Thu, 12 Nov 2015 12:00:00 +0000 1398651 at http://wardsauto.com Honda Taps Into Culture of Silicon Valley Innovation http://wardsauto.com/industry/honda-taps-culture-silicon-valley-innovation <div class="node-body article-body">Nick Sugimoto, the Honda lab’s senior program director, compares high-tech innovators’ entrepreneurial spirit with that of Honda founder Soichiro Honda, whose vision saw his fledgling auto-parts supply company grow into the global automaker it is today.</div> <p><a href="http://wardsauto.com/industry/honda-taps-culture-silicon-valley-innovation" target="_blank">read more</a></p> http://wardsauto.com/industry/honda-taps-culture-silicon-valley-innovation#comments Public Auto Makers Management & Strategy Vehicles & Technology North America Industry HMI U.S. Technology Miscellaneous Honda Future Products Human Machine Interfaces (HMI) Product Development Thu, 12 Nov 2015 10:45:00 +0000 1397301 at http://wardsauto.com <p><strong>Shinichi &ldquo;Max&rdquo; Akama, Principal Engineer-Honda Silicon Valley Lab, activates a prototype infotainment system that uses a smartphone as a car&rsquo;s database.</strong></p> Test Facility Puts Honda on Track to Boost Thai R&D http://wardsauto.com/industry/test-facility-puts-honda-track-boost-thai-rd <div class="node-body article-body">Honda’s second automobile test course outside Japan will feature a range of tracks to allow the automaker to test vehicles in situations that simulate road conditions and terrain in different parts of the world.</div> <p><a href="http://wardsauto.com/industry/test-facility-puts-honda-track-boost-thai-rd" target="_blank">read more</a></p> http://wardsauto.com/industry/test-facility-puts-honda-track-boost-thai-rd#comments Public Auto Makers Management & Strategy Asia Pacific Industry Thailand Miscellaneous Honda Globalization Product Development Wed, 11 Nov 2015 19:29:00 +0000 1398711 at http://wardsauto.com <p><strong>Honda strengthens ties to Thailand with popular HR-V.</strong></p> Mazda’s ‘Driving Matters: Garage’ Top TV Ad For Fourth Week http://wardsauto.com/industry/mazda-s-driving-matters-garage-top-tv-ad-fourth-week <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall, automakers spent an estimated $128 million on TV ads for the week. NFL Football was the most popular choice for the week’s automotive advertisers, with over $43 million spent among the various games.</div> <p><a href="http://wardsauto.com/industry/mazda-s-driving-matters-garage-top-tv-ad-fourth-week" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-s-driving-matters-garage-top-tv-ad-fourth-week#comments Public Auto Makers Dealers Sales & Marketing North America Industry U.S. Dealer Miscellaneous Acura Chevrolet Kia Mazda Advertising Thu, 05 Nov 2015 11:58:00 +0000 1392301 at http://wardsauto.com <p><strong>Top-rated Mazda ad supports CX-3 subcompact CUV.</strong></p> Japanese Big Three Set October Sales Records http://wardsauto.com/miscellaneous/japanese-big-three-set-october-sales-records <div class="node-body article-body">Deliveries of Acura’s RDX, Toyota’s RAV4 and Nissan’s Rogue all rose sharply in the month, illustrating the continued strength of smaller CUVs.</div> <p><a href="http://wardsauto.com/miscellaneous/japanese-big-three-set-october-sales-records" target="_blank">read more</a></p> http://wardsauto.com/miscellaneous/japanese-big-three-set-october-sales-records#comments Public Auto Makers Sales & Marketing North America Analysis Industry U.S. Data & Insights Miscellaneous Honda Nissan Toyota Sales Results Tue, 03 Nov 2015 16:28:00 +0000 1390361 at http://wardsauto.com <p><strong>RAV4 has best October, outsells Corolla.</strong></p> Self-Regulation Foundation of Indian Auto Safety http://wardsauto.com/miscellaneous/self-regulation-foundation-indian-auto-safety <div class="node-body article-body">Market response is the major force for ensuring vehicle fitness in India, as the country has no specific law or procedures for recalls or liability for compensation.</div> <p><a href="http://wardsauto.com/miscellaneous/self-regulation-foundation-indian-auto-safety" target="_blank">read more</a></p> http://wardsauto.com/miscellaneous/self-regulation-foundation-indian-auto-safety#comments Public Gated Auto Makers Asia Pacific Vehicles & Technology Industry Engines India Safety Technology Technology Miscellaneous Ford General Motors Honda Volkswagen Emissions Laws/Law Enforcement Regulatory Agencies Safety Vehicles & Technology Fri, 30 Oct 2015 09:20:00 +0000 1384851 at http://wardsauto.com <p><strong>Older Honda CR-Vs included in India&rsquo;s biggest-ever recall.</strong></p> Mazda’s ‛Garage’ Ad Holds Its Ground http://wardsauto.com/industry/mazda-s-garage-ad-holds-its-ground <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Mazda occupies two of the top five positions on this week’s Most Engaging Auto Ads list that also includes spots from Lincoln, Honda and Kia.</div> <p><a href="http://wardsauto.com/industry/mazda-s-garage-ad-holds-its-ground" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-s-garage-ad-holds-its-ground#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Honda Kia Lincoln Mazda Advertising Thu, 29 Oct 2015 11:00:00 +0000 1384421 at http://wardsauto.com <p class="NormalNoSpace"><b>Lincoln&rsquo;s &ldquo;The Winning Hand&rdquo; ad draws 7.5% share of voice.<o:p></o:p></b></p> Honda to Lease $64,000 Clarity FCV Next March in Japan http://wardsauto.com/industry/honda-lease-64000-clarity-fcv-next-march-japan <div class="field-deck"> 2015 Tokyo Auto Show </div> <div class="node-body article-body">The cost is higher than the $57,500 price in Japan of Toyota’s rival Mirai sedan, which can be leased in the U.S. for $499 per month.</div> <p><a href="http://wardsauto.com/industry/honda-lease-64000-clarity-fcv-next-march-japan" target="_blank">read more</a></p> http://wardsauto.com/industry/honda-lease-64000-clarity-fcv-next-march-japan#comments Public Auto Makers Asia Pacific Vehicles & Technology Industry Alternative (EVs, HEVs, FCVs) Japan Technology Miscellaneous Honda 2015 Tokyo Auto Show Fuel-Cell Vehicles Wed, 28 Oct 2015 03:00:00 +0000 1383081 at http://wardsauto.com <p><strong>Clarity has 300-mile range, similar to Toyota, Hyundai FCVs.</strong></p>