Mazda http://wardsauto.com/taxonomy/term/53620/more en Honda’s ‘It Exists’ Top Ad of Week http://wardsauto.com/industry/honda-s-it-exists-top-ad-week <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">The week’s most engaging “auto” ad wasn’t about an automobile but the Honda Pioneer 1000, an all-terrain vehicle.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/honda-s-it-exists-top-ad-week" target="_blank">read more</a></p> http://wardsauto.com/industry/honda-s-it-exists-top-ad-week#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Honda Mazda Nissan Advertising Thu, 19 Nov 2015 11:11:00 +0000 1404931 at http://wardsauto.com <p><strong>Nissan Sentra ad features Willie Nelson&rsquo;s &ldquo;Purge.&quot;</strong></p> Shades of Green in Spotlight at Tokyo Auto Show http://wardsauto.com/miscellaneous/shades-green-spotlight-tokyo-auto-show <div class="node-body article-body">The new Honda FCX Clarity has a range of 435 miles and takes three minutes to refuel, while Nissan’s new Leaf can run 175 miles on a single charge, up from the current model’s 142.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/miscellaneous/shades-green-spotlight-tokyo-auto-show" target="_blank">read more</a></p> http://wardsauto.com/miscellaneous/shades-green-spotlight-tokyo-auto-show#comments Public Auto Makers Sales & Marketing Asia Pacific Vehicles & Technology Industry Alternative (EVs, HEVs, FCVs) Japan Technology Miscellaneous Hino Honda Mazda Nissan Suzuki Toyota Sales & Marketing Electric Vehicles Fuel-Cell Vehicles Hybrid Vehicles Li-ion NiMH Tue, 17 Nov 2015 09:42:00 +0000 1402251 at http://wardsauto.com <p><strong>FCX Clarity displayed at Tokyo show fetches 26% government subsidy.</strong></p> Dodge Joins Top Ads List, But Mazda Still No.1 http://wardsauto.com/industry/dodge-joins-top-ads-list-mazda-still-no1 <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Automakers spent an estimated $103 million on TV ads for the week, as Nissan led the way with 13.5% of the total.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/dodge-joins-top-ads-list-mazda-still-no1" target="_blank">read more</a></p> http://wardsauto.com/industry/dodge-joins-top-ads-list-mazda-still-no1#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Acura Dodge Lincoln Mazda Advertising Thu, 12 Nov 2015 12:00:00 +0000 1398651 at http://wardsauto.com CX-3 Adds Fuel to Mazda’s Fire in Thailand http://wardsauto.com/industry/cx-3-adds-fuel-mazda-s-fire-thailand <div class="node-body article-body">The new model puts the automaker in the subcompact CUV space for the first time, a hot segment that has doubled its share of the Thailand market in the past year.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/cx-3-adds-fuel-mazda-s-fire-thailand" target="_blank">read more</a></p> http://wardsauto.com/industry/cx-3-adds-fuel-mazda-s-fire-thailand#comments Public Gated Auto Makers Sales & Marketing Asia Pacific Vehicles & Technology Industry Engines Thailand Technology Miscellaneous Mazda Sales & Marketing Engines Thu, 12 Nov 2015 11:00:00 +0000 1398561 at http://wardsauto.com <p><strong>CX-3 launched in Thailand, where sales forecast at 6,000 units annually.</strong></p> Oz LV Market Tallies Second-Best October on Record http://wardsauto.com/industry/oz-lv-market-tallies-second-best-october-record <div class="node-body article-body">With two months of the year to go, the Australian market was up 3.6% at 957,153 units and giving all the signs it could top the record 1,136,227 set in 2013.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/oz-lv-market-tallies-second-best-october-record" target="_blank">read more</a></p> http://wardsauto.com/industry/oz-lv-market-tallies-second-best-october-record#comments Public Gated Auto Makers Sales & Marketing Asia Pacific Analysis Industry Australia Data & Insights Miscellaneous Hyundai Mazda Toyota Volkswagen Sales Results Thu, 05 Nov 2015 18:32:00 +0000 1393671 at http://wardsauto.com <p><strong>New HiLux strengthens Toyota&rsquo;s grip on Australian market.</strong></p> Mazda’s ‘Driving Matters: Garage’ Top TV Ad For Fourth Week http://wardsauto.com/industry/mazda-s-driving-matters-garage-top-tv-ad-fourth-week <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall, automakers spent an estimated $128 million on TV ads for the week. NFL Football was the most popular choice for the week’s automotive advertisers, with over $43 million spent among the various games.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/mazda-s-driving-matters-garage-top-tv-ad-fourth-week" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-s-driving-matters-garage-top-tv-ad-fourth-week#comments Public Auto Makers Dealers Sales & Marketing North America Industry U.S. Dealer Miscellaneous Acura Chevrolet Kia Mazda Advertising Thu, 05 Nov 2015 11:58:00 +0000 1392301 at http://wardsauto.com <p><strong>Top-rated Mazda ad supports CX-3 subcompact CUV.</strong></p> Mazda’s ‛Garage’ Ad Holds Its Ground http://wardsauto.com/industry/mazda-s-garage-ad-holds-its-ground <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Mazda occupies two of the top five positions on this week’s Most Engaging Auto Ads list that also includes spots from Lincoln, Honda and Kia.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/mazda-s-garage-ad-holds-its-ground" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-s-garage-ad-holds-its-ground#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Honda Kia Lincoln Mazda Advertising Thu, 29 Oct 2015 11:00:00 +0000 1384421 at http://wardsauto.com <p class="NormalNoSpace"><b>Lincoln&rsquo;s &ldquo;The Winning Hand&rdquo; ad draws 7.5% share of voice.<o:p></o:p></b></p> Mazda Parked in Top Ad Spot for Second Straight Week http://wardsauto.com/industry/mazda-parked-top-ad-spot-second-straight-week <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">NFL football was the most popular choice for the week’s automotive advertisers, garnering over $42 million of the total spend among its various games.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/mazda-parked-top-ad-spot-second-straight-week" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-parked-top-ad-spot-second-straight-week#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Kia Lincoln Mazda Nissan Advertising Thu, 22 Oct 2015 09:58:00 +0000 1377641 at http://wardsauto.com <p><strong>CX3 featured in Mazda &ldquo;Garage&rdquo; ad.</strong></p> Tokyo Auto Show Spotlight Dimmed Only Slightly http://wardsauto.com/miscellaneous/tokyo-auto-show-spotlight-dimmed-only-slightly <div class="field-deck"> 2015 Tokyo Auto Show </div> <div class="node-body article-body">The Tokyo show has become less significant than those in Frankfurt, Geneva, Detroit and Los Angeles. Still, as the home market for Toyota, Nissan and Honda, it affords them a chance to bedazzle with their latest technologies.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/miscellaneous/tokyo-auto-show-spotlight-dimmed-only-slightly" target="_blank">read more</a></p> http://wardsauto.com/miscellaneous/tokyo-auto-show-spotlight-dimmed-only-slightly#comments Public Auto Makers Sales & Marketing Asia Pacific Industry Japan Miscellaneous Daihatsu Honda Lexus Mazda Mitsubishi Nissan Subaru Suzuki Toyota Sales & Marketing 2015 Tokyo Auto Show Advertising Mon, 19 Oct 2015 09:49:00 +0000 1371881 at http://wardsauto.com <p><strong>Toyota Kikai glimpses at future.</strong></p> Mazda’s ‘Garage’ Emerges as Top Ad http://wardsauto.com/industry/mazda-s-garage-emerges-top-ad <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall, automakers spent an estimated $125.5 million on TV ads for the week. Toyota led the way with 9.9% of that total.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry/mazda-s-garage-emerges-top-ad" target="_blank">read more</a></p> http://wardsauto.com/industry/mazda-s-garage-emerges-top-ad#comments Public Auto Makers Sales & Marketing North America Industry U.S. Miscellaneous Kia Mazda Scion Advertising Social Media Wed, 14 Oct 2015 14:53:00 +0000 1371411 at http://wardsauto.com <p><strong>Mazda&rsquo;s score top weekly TV ad.</strong></p>