Mazda http://wardsauto.com/taxonomy/term/53620/more en July Marks 26th Straight Month of Thai Sales Slide http://wardsauto.com/asia-pacific/july-marks-26th-straight-month-thai-sales-slide <div class="node-body article-body">After seven months, the Thai market was down 15.8% at 429,972 deliveries. Car sales were down 20.8% and the CV segment was off 12.2%.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/july-marks-26th-straight-month-thai-sales-slide" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/july-marks-26th-straight-month-thai-sales-slide#comments Premium Auto Makers Sales & Marketing Asia Pacific Thailand Honda Isuzu Mazda Toyota Sales Results Thu, 27 Aug 2015 18:47:00 +0000 1337621 at http://wardsauto.com <p><strong>Toyota pickups make uncommon splash of black ink.</strong></p> Lexus Retains Most-Engaging Car Ad Crown http://wardsauto.com/sales-marketing/lexus-retains-most-engaging-car-ad-crown <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall, automakers spent an estimated $84.6 million on television ads for the week, nearly $10 million more than last week, airing 231 spots over 19,000 times nationally.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/lexus-retains-most-engaging-car-ad-crown" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/lexus-retains-most-engaging-car-ad-crown#comments Public Auto Makers Sales & Marketing North America U.S. Chevrolet Ford Hyundai Lexus Mazda Nissan Advertising Social Media Viral Marketing Thu, 27 Aug 2015 14:37:00 +0000 1338191 at http://wardsauto.com <p><strong>Lexus hoverboard ad beats out Mazda.</strong></p> Lexus Hovers Atop Most-Engaging Car Ads List http://wardsauto.com/sales-marketing/lexus-hovers-atop-most-engaging-car-ads-list <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">TNT beat out the broadcast networks to collect the lion’s share of automotive ad dollars, with an estimated $6.2 million, driven largely by sports-related programming.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/lexus-hovers-atop-most-engaging-car-ads-list" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/lexus-hovers-atop-most-engaging-car-ads-list#comments Public Auto Makers Sales & Marketing North America U.S. Lexus Mazda Subaru Advertising Thu, 20 Aug 2015 14:33:00 +0000 1334391 at http://wardsauto.com <p><strong>&ldquo;It&rsquo;s Here&rdquo; generated more than 200,000 online views.</strong></p> Honda’s Pilot Elite Rises Back to Top of Ad Ranking http://wardsauto.com/auto-makers/honda-s-pilot-elite-rises-back-top-ad-ranking <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Volkswagen and Dodge rejoin the Top 5 list, with overall TV ad spending flat for the week at $75.8 million.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/honda-s-pilot-elite-rises-back-top-ad-ranking" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/honda-s-pilot-elite-rises-back-top-ad-ranking#comments Public Auto Makers Sales & Marketing North America U.S. Dodge Honda Mazda Volkswagen Advertising Fri, 14 Aug 2015 11:03:00 +0000 1331041 at http://wardsauto.com Japanese Automakers Report Record 6-Month Output http://wardsauto.com/plants-production/japanese-automakers-report-record-6-month-output <div class="node-body article-body">Production gains by Mazda, Suzuki and Subaru maker Fuji offset declines by Toyota, Nissan, Honda and Mitsubishi.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/plants-production/japanese-automakers-report-record-6-month-output" target="_blank">read more</a></p> http://wardsauto.com/plants-production/japanese-automakers-report-record-6-month-output#comments Public Gated Auto Makers Plants & Production Asia Pacific North America Asia Pacific - Regional U.S. Japan Honda Mazda Mitsubishi Nissan Subaru Suzuki Toyota Production Wed, 12 Aug 2015 09:09:00 +0000 1329611 at http://wardsauto.com <p><strong>Outback output surges at Subaru&rsquo;s lone U.S. plant in Lafayette, IN.&nbsp;</strong></p> Mazda Launches SkyActiv Transmission Production in Thailand http://wardsauto.com/plants-production/mazda-launches-skyactiv-transmission-production-thailand <div class="node-body article-body">Annual production is set at 400,000 units, bringing global capacity for the transmissions to 1.54 million units.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/plants-production/mazda-launches-skyactiv-transmission-production-thailand" target="_blank">read more</a></p> http://wardsauto.com/plants-production/mazda-launches-skyactiv-transmission-production-thailand#comments Public Auto Makers Plants & Production Asia Pacific Thailand Mazda Transmission Mon, 10 Aug 2015 19:53:00 +0000 1329581 at http://wardsauto.com <p><strong>Thailand first country outside Japan to build SkyActiv automatics.</strong></p> Mazda Speeds Ahead of Pack With Week’s Top Ad http://wardsauto.com/north-america/mazda-speeds-ahead-pack-week-s-top-ad <div class="field-byline"> WardsAuto Staff </div> <div class="node-body article-body">Overall television-ad spending was down for the industry last week, falling to $79 million, nearly $27 million less than the prior week.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/north-america/mazda-speeds-ahead-pack-week-s-top-ad" target="_blank">read more</a></p> http://wardsauto.com/north-america/mazda-speeds-ahead-pack-week-s-top-ad#comments Public Auto Makers Sales & Marketing North America U.S. Mazda Advertising Thu, 06 Aug 2015 13:16:00 +0000 1327621 at http://wardsauto.com <p><strong>Mazda&rsquo;s Driver&rsquo;s Life ad pulled in 461,000 online views.</strong></p> Australia’s LV Market Rides SUVs to Record July http://wardsauto.com/asia-pacific/australia-s-lv-market-rides-suvs-record-july <div class="node-body article-body">An industry group says SUV deliveries rose 13.4% during July, the segment’s fourth record month of the year, and accounted for more than 35% of the new-car market.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/asia-pacific/australia-s-lv-market-rides-suvs-record-july" target="_blank">read more</a></p> http://wardsauto.com/asia-pacific/australia-s-lv-market-rides-suvs-record-july#comments Public Gated Auto Makers Sales & Marketing Asia Pacific Australia Hyundai Mazda Subaru Toyota Sales Results Thu, 06 Aug 2015 09:19:00 +0000 1327291 at http://wardsauto.com <p><strong>Sales leader Toyota fields Land Cruiser Prado in hot SUV segment.</strong></p> July Sales Keep New Zealand on Pace for Record Year http://wardsauto.com/sales-marketing/july-sales-keep-new-zealand-pace-record-year <div class="node-body article-body">Toyota remained the overall market leader with 1,856 sales for an 18% share. Ford’s and GM Holden’s shares were 10% and 9%, respectively.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/july-sales-keep-new-zealand-pace-record-year" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/july-sales-keep-new-zealand-pace-record-year#comments Public Gated Auto Makers Sales & Marketing Asia Pacific New Zealand Ford Holden Mazda Toyota Sales Results Wed, 05 Aug 2015 09:44:00 +0000 1326211 at http://wardsauto.com <p><strong>Corolla reclaims car-sales title in July.</strong></p> Pricing, Quality Hinder Malaysian Automakers http://wardsauto.com/politics/pricing-quality-hinder-malaysian-automakers <div class="node-body article-body">“Malaysia manufactured 650,000 cars, while Thailand manufactured 2 million cars and sold half of them overseas,” International Trade and Industry Minister Mustapha Mohamed tells Parliament.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/politics/pricing-quality-hinder-malaysian-automakers" target="_blank">read more</a></p> http://wardsauto.com/politics/pricing-quality-hinder-malaysian-automakers#comments Premium Auto Makers Politics Sales & Marketing Asia Pacific Asia Pacific - Regional Malaysia Thailand Mazda Perodua Sales & Marketing Association of Southeast Asian Nations (ASEAN) Tariffs Trade Wed, 15 Jul 2015 10:30:00 +0000 1311231 at http://wardsauto.com <p><strong>Mazda Malaysia launched CBU exports to Thailand in 2013.</strong></p>