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  • Sep 14, 2015
    blog

    Mapping the User Experience

    Millions of consumers have formed a special bond with Apple’s user interface. Automakers want to emulate this kind of user experience, known as UX in tech circles, to create loyalty to a vehicle brand, not just a smartphone....More
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Dec 6, 2016
Video
WardsAuto

2017 Wards 10 Best Engines: Falling in Love With 6-Cyl. Turbos 2

BMW and Ford each have two stout turbo-6s in the hunt this year, while Infiniti has one. All five are smooth, extremely refined, reasonably fuel-efficient and dishing up loads of horsepower and torque....More

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