Chrysler http://wardsauto.com/taxonomy/term/53724/more en Chrysler CEO Outlines Brand Direction http://wardsauto.com/auto-makers/chrysler-ceo-outlines-brand-direction <div class="node-body article-body">Chrysler CEO Al Gardner says the marque will be “American and affordable.”</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/chrysler-ceo-outlines-brand-direction" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/chrysler-ceo-outlines-brand-direction#comments Premium Limited Auto Makers Management & Strategy Dealers Sales & Marketing Vehicles & Technology North America U.S. Chrysler Future Products Hybrid Vehicles Product Development Sales Results Tue, 06 Jan 2015 12:21:00 +0000 1189401 at http://wardsauto.com <p><strong>Chrysler CEO says division must compete in mainstream segments.&nbsp;</strong></p> 2015 Models: Chrysler http://wardsauto.com/2015/2015-models-chrysler <div class="node-body gallery-body">Highlights of 2015 Chrysler Models </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/2015/2015-models-chrysler" target="_blank">read more</a></p> http://wardsauto.com/2015/2015-models-chrysler#comments Public News & Analysis 2015 U.S. Chrysler Vehicles & Technology 2015 Tue, 25 Nov 2014 14:56:00 +0000 1130571 at http://wardsauto.com Chrysler Aims to Recapture Magic With New ’15 300 Sedan http://wardsauto.com/auto-makers/chrysler-aims-recapture-magic-new-15-300-sedan <div class="field-deck"> 2014 Los Angeles Auto Show </div> <div class="node-body article-body">Chrysler seeks to replicate impactful design of original ’05 300 with new version. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/chrysler-aims-recapture-magic-new-15-300-sedan" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/chrysler-aims-recapture-magic-new-15-300-sedan#comments Public Auto Makers Vehicles & Technology North America U.S. Chrysler 2014 Los Angeles Auto Show Automatic Exterior Gasoline Interior Wed, 19 Nov 2014 05:01:00 +0000 1160521 at http://wardsauto.com <p><strong>&rsquo;15 Chrysler 300 receives updated sheetmetal, interiors.&nbsp;</strong></p> '15 Chrysler 300 http://wardsauto.com/auto-makers/15-chrysler-300 <div class="node-body gallery-body">Chrysler seeks to recreate the magic of the original '05 Chrysler 300 fullsize sedan with the new '15 version. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/15-chrysler-300" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/15-chrysler-300#comments Public Auto Makers Vehicles & Technology North America U.S. Chrysler 2014 Los Angeles Auto Show Wed, 19 Nov 2014 05:01:00 +0000 1160541 at http://wardsauto.com <p>&#39;15 Chrysler 300 gets new sheetmetal and various interior upgrades.&nbsp;</p> Chrysler Developing Cars That Become Your Friend http://wardsauto.com/auto-makers/chrysler-developing-cars-become-your-friend <div class="field-deck"> SAE 2014 Convergence </div> <div class="node-body article-body">What makes tomorrow’s vehicles attractive to Millennials will be shaped by a new set of experiences, but a well-conceived user interface can cross almost all demographic boundaries.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/auto-makers/chrysler-developing-cars-become-your-friend" target="_blank">read more</a></p> http://wardsauto.com/auto-makers/chrysler-developing-cars-become-your-friend#comments Public Auto Makers Dealers Vehicles & Technology North America U.S. Chrysler Human Machine Interfaces (HMI) Voice Activation Wed, 22 Oct 2014 10:28:00 +0000 1139461 at http://wardsauto.com <p><strong>Chrysler design chief Ralph Gilles says &ldquo;My cars are like my children and my family and I hate to think of a car as a commodity.&rdquo;</strong></p> Chrysler 200 Building Sales Momentum http://wardsauto.com/sales-marketing/chrysler-200-building-sales-momentum <div class="node-body article-body">Chrysler is working to build greater awareness of the new 200 sedan outside of its traditionally strong markets. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/sales-marketing/chrysler-200-building-sales-momentum" target="_blank">read more</a></p> http://wardsauto.com/sales-marketing/chrysler-200-building-sales-momentum#comments Public Auto Makers Sales & Marketing North America U.S. Chrysler Sales Results Thu, 16 Oct 2014 10:15:00 +0000 1133851 at http://wardsauto.com <p><strong>&rsquo;15 Chrysler 200 midsize sedan drawing conquest buyers.&nbsp;</strong></p> Chrysler Sees AWD as Key Selling Point of New 200 http://wardsauto.com/vehicles-technology/chrysler-sees-awd-key-selling-point-new-200 <div class="node-body article-body">The automaker expects the take rate to exceed 15% in the snowbelt.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/vehicles-technology/chrysler-sees-awd-key-selling-point-new-200" target="_blank">read more</a></p> http://wardsauto.com/vehicles-technology/chrysler-sees-awd-key-selling-point-new-200#comments Premium Limited Auto Makers Sales & Marketing Vehicles & Technology North America U.S. Chrysler Sales & Marketing Vehicles & Technology Thu, 09 Oct 2014 12:07:00 +0000 1131451 at http://wardsauto.com <p><strong>New 200 adds stop/start to base 4-cyl. engine later this year.</strong></p> Wised-Up Suppliers Expand for New Tech, Not More Volume http://wardsauto.com/blog/wised-suppliers-expand-new-tech-not-more-volume <div class="node-body blog-body">Even when running near 100% capacity, auto supplier margins are razor thin, so investing millions in new construction based on OEM sales projections and economic forecasts takes a major leap of faith.</div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/final-inspection">Final Inspection</a></li> </ul></div><p><a href="http://wardsauto.com/blog/wised-suppliers-expand-new-tech-not-more-volume" target="_blank">read more</a></p> http://wardsauto.com/blog/wised-suppliers-expand-new-tech-not-more-volume#comments Blog Auto Makers Management & Strategy Plants & Production Suppliers Vehicles & Technology North America U.S. Aisin Bosch Chrysler Continental Faurecia Capacity Utilization Product Development Vehicles & Technology Final Inspection Wed, 10 Sep 2014 14:22:00 +0000 1113391 at http://wardsauto.com Why Young People Shun Auto Industry http://wardsauto.com/blog/why-young-people-shun-auto-industry <div class="node-body blog-body">The difference today is automakers have stopped selling the dream in favor of selling the deal. Dream cars disappeared decades ago, and concept cars are merely production cars with the door handles and side mirrors removed. </div> <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/final-inspection">Final Inspection</a></li> </ul></div><p><a href="http://wardsauto.com/blog/why-young-people-shun-auto-industry" target="_blank">read more</a></p> http://wardsauto.com/blog/why-young-people-shun-auto-industry#comments Blog Auto Makers Management & Strategy Sales & Marketing North America U.S. Chrysler Ford General Motors Labor & Human Resources Product Development Final Inspection Thu, 28 Aug 2014 12:11:00 +0000 1091661 at http://wardsauto.com 2014 Woodward Dream Cruise http://wardsauto.com/vehicles-technology/2014-woodward-dream-cruise <div class="node-body gallery-body">Today is officially the Woodward Dream Cruise, but actually it's been going on for days and, for some car enthusiasts who can't wait to show off their rides, weeks and even months. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/vehicles-technology/2014-woodward-dream-cruise" target="_blank">read more</a></p> http://wardsauto.com/vehicles-technology/2014-woodward-dream-cruise#comments Public Auto Makers Vehicles & Technology North America North America - Regional Canada U.S. Germany Buick Cadillac Chevrolet Chrysler Ford Ford Lincoln Exterior Product Development Vehicle Interiors Wheels Sat, 16 Aug 2014 05:30:00 +0000 1086361 at http://wardsauto.com