A lot of the heavy brand lifting will have to come from Chrysler’s marketing team and agencies. For Chrysler to be successful in the core of the mainstream market it will need to create a meaningfully different brand persona....More
Making Dodge a performance-oriented marque doesn’t mean volumes will decline, says brand CEO Tim Kuniskis. “We sold 100,000 Dodge Chargers last year, and that's high volume,” he tells WardsAuto....More
Ambient lighting takes center stage in the 2014 Ward's 10 Best Interiors competition. Even certain vehicles that failed to make the cut manage to deliver impressive cabin lighting that is soft, distinctive, occasionally sporty and, at times, romantic.
WardsAuto editors gather for the final two roundtable discussions announcing the winners for the 2014 Ward's 10 Best Interiors. Vehicles discussed include: Chevy Corvette, Chrysler 200C, GMC Sierra Denali, Hyundai Equus Ultimate and Jeep Cherokee Limited....More
Chrysler's 2-minute Super Bowl commercial reveals the new “America’s Import” tagline for the redesigned '15 Chrysler 200 and features legendary musician Bob Dylan in a rare collaboration for the artist....More
The new 200 is a 360-degree holistic design, not a front end and rear end joined together by a disparate middle, says design chief Ralph Gilles. “We want to be about not only beautiful cars, but the art of design.”...More