What may be the Cherokee’s most appealing facet is its macho design. Neither a CRV nor RAV4 – or many others in the segment for that matter – will want to be trapped in a dark alley with the Jeep. This thing just screams aggressive.
Chrysler takes 20 vehicles to this week's Specialty Equipment Market Assn. event in Las Vegas. The Chrysler, Jeep, Dodge, Ram, SRT, and Fiat cars and trucks are customized with existing Mopar parts and accessories and other concept products meant to elicit feedback from buyers at the show.
Dodge executive Bob Broderdorf says the boost in production coincided with traditionally strong fourth-quarter demand for fullsize SUVs and, as a result, “We are selling them as fast as we can."...More
Aiming for a 4% market share in three years from the less than 1% now held by Fiat, the alliance will launch nine new and refreshed models, four each from the Fiat and Chrysler-Jeep family and an Abarth-brand small sports car....More
The milestone SUV will be donated to the USO and used to transport returning military home to their families, highlighting a partnership featured in the brand’s Super Bowl advertising this year....More