Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
FCA CEO Sergio Marchionne warns that the disintegration of sales since 2007 equates to the loss of nearly 12 assembly plants. European automakers, however, have not rebalanced manufacturing capacity....More
The new model gets 15-in. 5-spoke wheels and restyled bumpers with integrated fog lights. LED daytime running lights are incorporated into the skid plate, finished in a trendy satin titanium color and perforated with big holes....More
The winners, which include three diesels, an EV, eight engines using direct fuel injection and six with forced induction, emerged from a field of 44 powertrains evaluated by WardsAuto editors in October and November....More
This is the 20th year for Ward’s 10 Best Engines, a competition created to recognize outstanding powertrain achievement, world-class technologies and those rare engines or electric propulsion systems that are so compelling they help sell the vehicle.
Chrysler takes 20 vehicles to this week's Specialty Equipment Market Assn. event in Las Vegas. The Chrysler, Jeep, Dodge, Ram, SRT, and Fiat cars and trucks are customized with existing Mopar parts and accessories and other concept products meant to elicit feedback from buyers at the show.
The rear seats fold flat, and the bag crams in lengthwise, with the goalie pads lying flat on top. The stick fits nicely with the blade in the front passenger footwell. There might even be room for a front passenger....More
The new model should appeal to customers of high-end European makes but “who really want an American car,” says Jim Farley, Ford’s chief marketing officer. “This is an in-your-face (car); there’s nothing subtle about it.”...More
A General Motors East Africa official says East African auto dealers are seeing growing demand for luxury cars, and the trade pact will allow them to “import those expensive toys and deliver them to our clients.”...More
How come we are not getting back to levels of the previous LV sales peak in 2006? The best answer to that question is the underperformance of pickups, especially the untapped potential of small pickups....More