Launched in February, the Fiat 500L marketing campaign features a television commercial with rapper Sean "P. Diddy" Combs. The spot quadrupled traffic to the brand's website and visits remain twice that of previous levels....More
FCA CEO Sergio Marchionne warns that the disintegration of sales since 2007 equates to the loss of nearly 12 assembly plants. European automakers, however, have not rebalanced manufacturing capacity....More
The new model gets 15-in. 5-spoke wheels and restyled bumpers with integrated fog lights. LED daytime running lights are incorporated into the skid plate, finished in a trendy satin titanium color and perforated with big holes....More
The winners, which include three diesels, an EV, eight engines using direct fuel injection and six with forced induction, emerged from a field of 44 powertrains evaluated by WardsAuto editors in October and November....More
This is the 20th year for Ward’s 10 Best Engines, a competition created to recognize outstanding powertrain achievement, world-class technologies and those rare engines or electric propulsion systems that are so compelling they help sell the vehicle.
Chrysler takes 20 vehicles to this week's Specialty Equipment Market Assn. event in Las Vegas. The Chrysler, Jeep, Dodge, Ram, SRT, and Fiat cars and trucks are customized with existing Mopar parts and accessories and other concept products meant to elicit feedback from buyers at the show.
The rear seats fold flat, and the bag crams in lengthwise, with the goalie pads lying flat on top. The stick fits nicely with the blade in the front passenger footwell. There might even be room for a front passenger....More
The prevailing view that automated systems first will be used in Europe and North America is being challenged by Chinese interest in what Magna International executive Frank O’Brien calls the digital lifestyle....More
The local industry recognizes there’s still work to be done to improve quality and upgrade technology – huge tasks, in fact. But government officials and company insiders say it’s time to prepare for a bigger play around the world....More
Model-year changeovers in the truck business these days bring with them more updates than in the recent past. Competitive pressures are too intense to let a product go untouched, GM marketers say....More