More in Ford

  • Oct 14, 2014
    blog

    Don’t Underestimate Steel 1

    The ’15 F-150 will be a success because it is a boldly engineered product with a fiercely loyal customer base, not because of what it’s made of....More
  • Oct 13, 2014
    blog

    Thermonuclear Pickup Truck Wars 5

    This is going to be the greatest sales battle in the U.S. in 2015. Both strategies could turn out to be successful, but that’s not the way it usually works....More
  • Aug 28, 2014
    blog

    Why Young People Shun Auto Industry 7

    The difference today is automakers have stopped selling the dream in favor of selling the deal. Dream cars disappeared decades ago, and concept cars are merely production cars with the door handles and side mirrors removed....More
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