New models and inventive marketing are helping Cadillac make some headway, while Lincoln still is trying to find its footing. But it will be some time before any domestic nameplate becomes synonymous with luxury in California....More
This year's WardsAuto Interiors Conference was held May 22 at The Henry hotel in Dearborn, MI. The sold-out event delivered compelling keynote speeches and panel sessions, celebrated winners of Ward's 10 Best Interiors and honored student designs from the College for Creative Studies.
Cadillac and Lincoln have the cash to reclaim some of their greatness and continue the development of great premium cars and trucks. Both brands can seriously say they have begun a long road back to top tier in their home market. Much more is required globally....More
Demand was particularly strong for the MKZ hybrid, which saw an 11-day turnover compared with 22 days for the standard model. Ford plans to increase the mix to 30% for the ’14 model, which begins production this summer....More
In general, vehicle interiors exhibit better quality and fit-and-finish than ever before. Still, the occasional sloppy seam, ill fitting A-pillar trim and rough headliner edge find their way into the cabins of the most fastidious auto makers.
There is increasing sentiment among some Ford employees that it’s too late to save the Lincoln luxury brand, despite recent announcements that four new products would debut over the next four years.