Group Vice President Doug Murtha says buyer demographics for the iA sedan and iM hatchback basically are the same as those for any car in the Scion lineup: people who want a high-mileage, affordable new small car that isn’t bare-bones....More
Toyota is shifting its focus to improving the test-drive experience and streamlining sales and service procedures for buyers, in some cases with programs it will launch with Scion, still considered its test-bed brand for new retailing initiatives....More
Toyota’s U.S. sales head says dealers may have to change hiring and compensation practices to better appeal to Millennial and minority buyers, predicts no change in long-term CAFE standards and pledges a comeback by the Scion youth brand....More
“I think if they are hampered at all today about purchasing, it’s ability, not desire, and that’s a good thing because I think ability will change over time,” says Toyota North America CEO Jim Lentz....More
While the FR-S outsells the BRZ by a more than 2:1 ratio, partially due to a supply contract that allocates Toyota a bigger share of capacity, Subaru U.S. officials say their car spends fewer days on dealer lots....More
Toyota has been cool toward EV technology, believing fuel-cell vehicles offer a better long-term solution to global warming. But the No.1 hybrid maker nevertheless launched all-electric versions of the Scion iQ and RAV4 in 2012....More
For the 23rd year in a row, top powertrain engineers from around the world gathered to celebrate the winners of the Wards 10 Best Engines competition. Trophies were awarded at a ceremony in Detroit during the North American International Auto Show.
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.