While the FR-S outsells the BRZ by a more than 2:1 ratio, partially due to a supply contract that allocates Toyota a bigger share of capacity, Subaru U.S. officials say their car spends fewer days on dealer lots....More
Toyota has been cool toward EV technology, believing fuel-cell vehicles offer a better long-term solution to global warming. But the No.1 hybrid maker nevertheless launched all-electric versions of the Scion iQ and RAV4 in 2012....More
The '13 Scion FR-S is fling-able and fun-to-drive, if not a little pokey. The Toyota youth brand should do well with the car, although its' rear-wheel drive nature and unusable rear seat will limit its appeal.
The new attitude marks a sharp change in direction for Toyota, whose lean manufacturing principles and bulletproof quality made it an industry leader over the last two decades and the envy of rivals....More
Incremental growth from two lineup additions, the recently launched iQ subcompact and upcoming FR-S sports car, should boost deliveries, as will future xB and xD replacements, the brand’s top executive says....More
Scion is optimistic it can sell relatively high numbers of the sports car, because of its no-haggle pricing philosophy and large dealer network that provides good market coverage throughout the northern and southern U.S....More
Harkening back to the original brand tenet of “one-and-done” models, Scion won't carry over the names of the xB and xD and likely won't replace them with another box and hatchback, the brand’s top executive says....More