Group Vice President Doug Murtha says buyer demographics for the iA sedan and iM hatchback basically are the same as those for any car in the Scion lineup: people who want a high-mileage, affordable new small car that isn’t bare-bones....More
Toyota is shifting its focus to improving the test-drive experience and streamlining sales and service procedures for buyers, in some cases with programs it will launch with Scion, still considered its test-bed brand for new retailing initiatives....More
Toyota’s U.S. sales head says dealers may have to change hiring and compensation practices to better appeal to Millennial and minority buyers, predicts no change in long-term CAFE standards and pledges a comeback by the Scion youth brand....More
“I think if they are hampered at all today about purchasing, it’s ability, not desire, and that’s a good thing because I think ability will change over time,” says Toyota North America CEO Jim Lentz....More
While the FR-S outsells the BRZ by a more than 2:1 ratio, partially due to a supply contract that allocates Toyota a bigger share of capacity, Subaru U.S. officials say their car spends fewer days on dealer lots....More
Toyota has been cool toward EV technology, believing fuel-cell vehicles offer a better long-term solution to global warming. But the No.1 hybrid maker nevertheless launched all-electric versions of the Scion iQ and RAV4 in 2012....More
Last year, Hyundai was the first automaker in the world to sell a vehicle powered by a hydrogen fuel cell. Hyundai Vice Chairman Woong-chul Yang makes it clear the automaker plans to be a trailblazer in hybrids as well as fuel cells....More
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.