Industry Voices http://wardsauto.com/taxonomy/term/599491/more en Oil-Patch Native Tells What’s Behind Low Pump Prices http://wardsauto.com/industry-voices/oil-patch-native-tells-what-s-behind-low-pump-prices <div class="field-byline"> David Ruggles </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">It’s no surprise when a cartel such as OPEC acts like a cartel.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/oil-patch-native-tells-what-s-behind-low-pump-prices" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/oil-patch-native-tells-what-s-behind-low-pump-prices#comments Public Industry Voices Auto Makers North America U.S. Auto Makers Retail Fuel Economy Mon, 30 Mar 2015 10:00:00 +0000 1248451 at http://wardsauto.com Accelerating the Path to Modularity http://wardsauto.com/industry-voices/accelerating-path-modularity <div class="field-byline"> Michael Lalande </div> <div class="node-body article-body">Component complexities, management silos and legacy computer systems make the move to modular vehicle platforms a challenge. But there is a proven roadmap to follow.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/accelerating-path-modularity" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/accelerating-path-modularity#comments Public Industry Voices World Auto Makers Management & Strategy World Auto Makers Product Development Wed, 25 Mar 2015 11:00:00 +0000 1247761 at http://wardsauto.com New Skills Needed for Today’s Auto Dealership Sales http://wardsauto.com/industry-voices/new-skills-needed-today-s-auto-dealership-sales <div class="field-byline"> Mark Rikess </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">The Internet has changed car shopping. That means changing how cars are sold.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/new-skills-needed-today-s-auto-dealership-sales" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/new-skills-needed-today-s-auto-dealership-sales#comments Public Industry Voices Dealers Sales & Marketing North America U.S. Dealerships Internet Marketing Mon, 23 Mar 2015 12:12:00 +0000 1244591 at http://wardsauto.com You Can’t Spell Inevitable Without EV http://wardsauto.com/industry-voices/you-can-t-spell-inevitable-without-ev <div class="field-byline"> Michael Wade </div> <div class="node-body article-body">Electric cars simply are more convenient than gasoline cars and will only become more so. My electric car is always full. This is because I plug it in every night. I almost never have to take it to the garage, because upgrades/fixes are downloaded overnight.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/you-can-t-spell-inevitable-without-ev" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/you-can-t-spell-inevitable-without-ev#comments Public Industry Voices Auto Makers Europe Vehicles & Technology North America U.S. Germany Switzerland Cadillac Ford Porsche Tesla 2015 Geneva Auto Show Charging Electric Vehicles Gasoline Fri, 06 Mar 2015 13:07:00 +0000 1237821 at http://wardsauto.com How Auto Dealers Can Get Started With Big Data http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data <div class="field-byline"> Dan Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Understanding how, why and what people buy is all you need to harness big data.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data#comments Public Industry Voices Dealers North America Dealerships Information Technology Internet Marketing Fri, 27 Feb 2015 13:09:00 +0000 1232301 at http://wardsauto.com Surveys Should Look at What People Mean, Not Just What They Say http://wardsauto.com/industry-voices/surveys-should-look-what-people-mean-not-just-what-they-say <div class="field-byline"> David Ruggles </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">People can go from “that’s fair” to “they’re cheaters” when asked about dealer profit margins. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/surveys-should-look-what-people-mean-not-just-what-they-say" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/surveys-should-look-what-people-mean-not-just-what-they-say#comments Public Industry Voices Dealers North America U.S. Dealerships Retail Tue, 24 Feb 2015 13:01:00 +0000 1228201 at http://wardsauto.com Four Steps for Hiring Right People http://wardsauto.com/industry-voices/four-steps-hiring-right-people <div class="field-byline"> Shauna Finnie McIntyre </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Curiosity, engagement, insight and determination are valuable leadership assets. Here’s why. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/four-steps-hiring-right-people" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/four-steps-hiring-right-people#comments Public Industry Voices Auto Makers North America Auto Makers Management & Strategy Fri, 20 Feb 2015 13:49:00 +0000 1227861 at http://wardsauto.com Before Self-Driving Cars: Four Tech Challenges Auto Industry Faces Today http://wardsauto.com/industry-voices/self-driving-cars-four-tech-challenges-auto-industry-faces-today <div class="field-byline"> Brendan J. Cahill </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Today’s auto-industry executives must connect Silicon Valley and Detroit, as well as address entirely new dimensions of safety concerns, such as how to protect their customers’ privacy and data.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/self-driving-cars-four-tech-challenges-auto-industry-faces-today" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/self-driving-cars-four-tech-challenges-auto-industry-faces-today#comments Public Industry Voices Auto Makers Suppliers Vehicles & Technology North America U.S. Autonomous Vehicles Tue, 17 Feb 2015 13:00:00 +0000 1222021 at http://wardsauto.com Social Media ROI for Auto Dealers: Is There Bang for Your Buck? http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck <div class="field-byline"> Eric Halsey </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">To target your customers with laser precision, bring social media into your wider advertising strategy. It can pay off measurably. Here are tips on how to do it.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck#comments Public Industry Voices Dealers Sales & Marketing North America U.S. Dealerships Social Media Thu, 12 Feb 2015 12:39:00 +0000 1221171 at http://wardsauto.com Automotive Digital Marketing Will Amp Up in 2015 http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015 <div class="field-byline"> Raj Gill </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Here’s what to expect in what should be a big year for the auto industry and marketers who help move the metal.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015#comments Public Industry Voices Auto Makers Dealers Advertising Information Technology Internet Marketing Social Media Tue, 10 Feb 2015 13:07:00 +0000 1217651 at http://wardsauto.com