Industry Voices http://wardsauto.com/taxonomy/term/599491/more en Cyber Thieves See Car Dealers as Great Targets http://wardsauto.com/industry-voices/cyber-thieves-see-car-dealers-great-targets <div class="field-byline"> Tony Petcou </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Crooks have found they can grab as much data from several small businesses as from one larger enterprise.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/cyber-thieves-see-car-dealers-great-targets" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/cyber-thieves-see-car-dealers-great-targets#comments Public Industry Voices Dealers North America U.S. Dealerships Information Technology Fri, 31 Jul 2015 12:13:00 +0000 1318941 at http://wardsauto.com Time for F&I to Join Rest of Automotive World http://wardsauto.com/industry-voices/time-fi-join-rest-automotive-world <div class="field-byline"> Brian Reed </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">More than 80% of people polled say they are interested in learning about F&I products before entering the dealership. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/time-fi-join-rest-automotive-world" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/time-fi-join-rest-automotive-world#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Dealerships Retail Information Technology Internet Marketing Wed, 22 Jul 2015 12:09:00 +0000 1315041 at http://wardsauto.com How to Drive Auto Sales Without Sacrificing Branding http://wardsauto.com/industry-voices/how-drive-auto-sales-without-sacrificing-branding <div class="field-byline"> Erik Schear </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">In an industry where TV commercials have long dominated, digital video is coming in hot on its tail. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/how-drive-auto-sales-without-sacrificing-branding" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/how-drive-auto-sales-without-sacrificing-branding#comments Public Industry Voices Auto Makers Dealers Sales & Marketing U.S. Auto Makers Dealerships Advertising Wed, 15 Jul 2015 11:30:00 +0000 1312351 at http://wardsauto.com Data Be Darned, Do It Yourself http://wardsauto.com/industry-voices/data-be-darned-do-it-yourself <div class="field-byline"> Doug Shorman </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Auto dealers can get hung up by too much information coming from their computers.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/data-be-darned-do-it-yourself" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/data-be-darned-do-it-yourself#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Dealerships Retail Fri, 10 Jul 2015 10:15:00 +0000 1311841 at http://wardsauto.com <p><strong>Doug Shorman</strong></p> Automakers Should Stop Rewarding Costco Members http://wardsauto.com/industry-voices/automakers-should-stop-rewarding-costco-members <div class="field-byline"> Christi Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Let’s rethink incentivizing people because they buy cars through a big store that also sells TVs, bulk food and tires.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/automakers-should-stop-rewarding-costco-members" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/automakers-should-stop-rewarding-costco-members#comments Public Industry Voices Auto Makers Dealers Finance & Insurance Resource Center U.S. Retail Mon, 06 Jul 2015 11:25:00 +0000 1307691 at http://wardsauto.com <p><strong>Christi Smith</strong></p> Facebook’s Great, But Conversation Sells Cars http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars <div class="field-byline"> Justin Marquardt </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Social-media marketing has changed the way car dealerships interact with consumers, but hasn’t impacted sales.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/facebook-s-great-conversation-sells-cars#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Dealerships Internet Marketing Social Media Tue, 30 Jun 2015 10:45:00 +0000 1302341 at http://wardsauto.com <p><strong>Justin Marquardt&nbsp;</strong></p> Make Customer’s Drive to Your Virtual Car Lot a Breeze http://wardsauto.com/industry-voices/make-customer-s-drive-your-virtual-car-lot-breeze <div class="field-byline"> John Paul Strong </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">As websites become the primary method consumers use to evaluate dealership inventory, an excellent site design is no longer a luxury. It is essential.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/make-customer-s-drive-your-virtual-car-lot-breeze" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/make-customer-s-drive-your-virtual-car-lot-breeze#comments Public Industry Voices Management & Strategy Dealers North America U.S. Dealership Management Tue, 23 Jun 2015 11:22:00 +0000 1301741 at http://wardsauto.com NADA Chairman: Dealer Profit Margins Only 2.2% http://wardsauto.com/industry-voices/nada-chairman-dealer-profit-margins-only-22 <div class="field-byline"> Bill Fox </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">A study says price competition among dealers saves consumers up to $500 per car. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/nada-chairman-dealer-profit-margins-only-22" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/nada-chairman-dealer-profit-margins-only-22#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Retail Fri, 19 Jun 2015 10:50:00 +0000 1292631 at http://wardsauto.com Why Is Senator Warren Saying These Things About Car Dealers? http://wardsauto.com/industry-voices/why-senator-warren-saying-these-things-about-car-dealers <div class="field-byline"> David Robertson </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">What’s unquestionable is Senator Warren’s disdain for dealers. It’s a matter of public record.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/why-senator-warren-saying-these-things-about-car-dealers" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/why-senator-warren-saying-these-things-about-car-dealers#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Dealerships Retail Regulatory Agencies Fri, 12 Jun 2015 17:29:00 +0000 1297611 at http://wardsauto.com <p><strong>David Robertson</strong></p> Today’s Car Shoppers Expect Marketers to Read Their Minds http://wardsauto.com/industry-voices/today-s-car-shoppers-expect-marketers-read-their-minds <div class="field-byline"> Katie Troutman Johnson </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Because most auto consumers know their online behavior is tracked, they in effect say: “Show us what we want.” Analytics help there. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/today-s-car-shoppers-expect-marketers-read-their-minds" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/today-s-car-shoppers-expect-marketers-read-their-minds#comments Public Industry Voices Dealers Sales & Marketing North America U.S. Dealerships Information Technology Internet Marketing Thu, 11 Jun 2015 12:00:00 +0000 1289621 at http://wardsauto.com