Industry Voices http://wardsauto.com/taxonomy/term/599491/more en How Auto Dealers Can Get Started With Big Data http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data <div class="field-byline"> Dan Smith </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Understanding how, why and what people buy is all you need to harness big data.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/how-auto-dealers-can-get-started-big-data#comments Public Industry Voices Dealers North America Dealerships Information Technology Internet Marketing Fri, 27 Feb 2015 13:09:00 +0000 1232301 at http://wardsauto.com Surveys Should Look at What People Mean, Not Just What They Say http://wardsauto.com/industry-voices/surveys-should-look-what-people-mean-not-just-what-they-say <div class="field-byline"> David Ruggles </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">People can go from “that’s fair” to “they’re cheaters” when asked about dealer profit margins. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/surveys-should-look-what-people-mean-not-just-what-they-say" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/surveys-should-look-what-people-mean-not-just-what-they-say#comments Public Industry Voices Dealers North America U.S. Dealerships Retail Tue, 24 Feb 2015 13:01:00 +0000 1228201 at http://wardsauto.com Four Steps for Hiring Right People http://wardsauto.com/industry-voices/four-steps-hiring-right-people <div class="field-byline"> Shauna Finnie McIntyre </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Curiosity, engagement, insight and determination are valuable leadership assets. Here’s why. </div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/four-steps-hiring-right-people" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/four-steps-hiring-right-people#comments Public Industry Voices Auto Makers North America Auto Makers Management & Strategy Fri, 20 Feb 2015 13:49:00 +0000 1227861 at http://wardsauto.com Before Self-Driving Cars: Four Tech Challenges Auto Industry Faces Today http://wardsauto.com/industry-voices/self-driving-cars-four-tech-challenges-auto-industry-faces-today <div class="field-byline"> Brendan J. Cahill </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Today’s auto-industry executives must connect Silicon Valley and Detroit, as well as address entirely new dimensions of safety concerns, such as how to protect their customers’ privacy and data.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/self-driving-cars-four-tech-challenges-auto-industry-faces-today" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/self-driving-cars-four-tech-challenges-auto-industry-faces-today#comments Public Industry Voices Auto Makers Suppliers Vehicles & Technology North America U.S. Autonomous Vehicles Tue, 17 Feb 2015 13:00:00 +0000 1222021 at http://wardsauto.com Social Media ROI for Auto Dealers: Is There Bang for Your Buck? http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck <div class="field-byline"> Eric Halsey </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">To target your customers with laser precision, bring social media into your wider advertising strategy. It can pay off measurably. Here are tips on how to do it.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/social-media-roi-auto-dealers-there-bang-your-buck#comments Public Industry Voices Dealers Sales & Marketing North America U.S. Dealerships Social Media Thu, 12 Feb 2015 12:39:00 +0000 1221171 at http://wardsauto.com Automotive Digital Marketing Will Amp Up in 2015 http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015 <div class="field-byline"> Raj Gill </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Here’s what to expect in what should be a big year for the auto industry and marketers who help move the metal.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/automotive-digital-marketing-will-amp-2015#comments Public Industry Voices Auto Makers Dealers Advertising Information Technology Internet Marketing Social Media Tue, 10 Feb 2015 13:07:00 +0000 1217651 at http://wardsauto.com Regulator Rep Absent from Vehicle-Financing Conference http://wardsauto.com/finance-insurance-resource-center/regulator-rep-absent-vehicle-financing-conference <div class="field-byline"> David Ruggles </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">A government bureau has done some good, but it’s using a flawed analysis to claim auto-loan discrimination.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/finance-insurance-resource-center/regulator-rep-absent-vehicle-financing-conference" target="_blank">read more</a></p> http://wardsauto.com/finance-insurance-resource-center/regulator-rep-absent-vehicle-financing-conference#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Retail Regulatory Agencies Fri, 06 Feb 2015 13:04:00 +0000 1219281 at http://wardsauto.com New Materials Can Improve Automobile Safety http://wardsauto.com/industry-voices/new-materials-can-improve-automobile-safety <div class="field-byline"> Hugh Carter Donahue and Christopher Pastore </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">Automakers and dealers can retrofit existing airbags using new materials that, instead of rending when stretched or shocked, can contain shrapnel even when airbags inflate under intense activation stresses and pressure.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/new-materials-can-improve-automobile-safety" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/new-materials-can-improve-automobile-safety#comments Public Industry Voices Auto Makers Politics Suppliers Vehicles & Technology North America U.S. Auto Makers Suppliers Safety Wed, 04 Feb 2015 12:58:00 +0000 1216681 at http://wardsauto.com <p><strong>Hugh Carter Donahue&nbsp;</strong></p> How Biweekly Car-Loan Payment Plans Work http://wardsauto.com/finance-insurance-resource-center/how-biweekly-car-loan-payment-plans-work <div class="field-byline"> Robert Steenbergh </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">What dealers should weigh when considering a financing alternative to monthly payments.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/finance-insurance-resource-center/how-biweekly-car-loan-payment-plans-work" target="_blank">read more</a></p> http://wardsauto.com/finance-insurance-resource-center/how-biweekly-car-loan-payment-plans-work#comments Public Industry Voices Dealers Finance & Insurance Resource Center North America U.S. Mon, 02 Feb 2015 13:13:00 +0000 1212101 at http://wardsauto.com Audi Takes Advertising Lead From BMW in Escalating Luxury-Brand Battle http://wardsauto.com/industry-voices/audi-takes-advertising-lead-bmw-escalating-luxury-brand-battle <div class="field-byline"> Sean Muller </div> <div class="field-deck"> <font color="800517">INDUSTRY VOICES</font> </div> <div class="node-body article-body">The two spent about the same amount of money on TV advertising in 2014, but Audi bought nearly 5,000 more national airings across more than twice the number of networks.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/industry-voices/audi-takes-advertising-lead-bmw-escalating-luxury-brand-battle" target="_blank">read more</a></p> http://wardsauto.com/industry-voices/audi-takes-advertising-lead-bmw-escalating-luxury-brand-battle#comments Public Industry Voices Auto Makers Sales & Marketing North America U.S. Audi BMW Advertising Thu, 29 Jan 2015 12:56:00 +0000 1212231 at http://wardsauto.com