Driving Sales Executive Summit http://wardsauto.com/taxonomy/term/69971/more en For Hospital Staff, the Service Technician Will See Your Car Now http://wardsauto.com/news-amp-analysis/hospital-staff-service-technician-will-see-your-car-now <div class="field-byline"> Steve Finlay </div> <div class="node-body article-body">Five dealerships vie for prizes at a best-idea competition during the DrivingSales Executive Summit presented with WardsAuto.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/news-amp-analysis/hospital-staff-service-technician-will-see-your-car-now" target="_blank">read more</a></p> Public News & Analysis Auto Makers Sales & Marketing Dealers North America North America U.S. Auto Makers Dealerships Retail Sales & Marketing Driving Sales Executive Summit Dealers U.S. Fri, 14 Oct 2011 17:06:00 +0000 402991 at http://wardsauto.com Consumers Moving Closer to Buying Cars Online http://wardsauto.com/news-amp-analysis/consumers-moving-closer-buying-cars-online-0 <div class="field-byline"> Steve Finlay </div> <div class="node-body article-body">“The Internet has not reduced customer loyalty, but it has changed the way it takes place,” says John Holt of Cobalt/ADP.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/news-amp-analysis/consumers-moving-closer-buying-cars-online-0" target="_blank">read more</a></p> Public News & Analysis Auto Makers Sales & Marketing Dealers Suppliers North America North America U.S. Auto Makers Cars.com Dealerships Retail Sales & Marketing Driving Sales Executive Summit Cars.com Chevrolet Cruze Mitch Golub U.S. Thu, 13 Oct 2011 15:32:00 +0000 403951 at http://wardsauto.com Don’t Forget Mobile, Google Tells Dealers http://wardsauto.com/news-amp-analysis/don-t-forget-mobile-google-tells-dealers <div class="field-byline"> David E. Zoia </div> <div class="node-body article-body">Dealerships who don’t optimize their websites for use with smartphones could be putting a big chunk of business at risk, executives with the search firm say.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/news-amp-analysis/don-t-forget-mobile-google-tells-dealers" target="_blank">read more</a></p> Public News & Analysis Auto Makers Sales & Marketing Dealers North America North America U.S. Auto Makers Dealerships Retail Sales & Marketing Driving Sales Executive Summit Social Media Facebook Twitter U.S. Wed, 12 Oct 2011 16:59:00 +0000 402891 at http://wardsauto.com Top Internet-Lead Closer Tells How http://wardsauto.com/news-amp-analysis/top-internet-lead-closer-tells-how <div class="field-byline"> Steve Finlay </div> <div class="node-body article-body">Marc McGurren, of the Jerry Durant Auto Group, attributes much success to what he calls the five “Ps.” They are: people, passion, principle, process and paying attention.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/news-amp-analysis/top-internet-lead-closer-tells-how" target="_blank">read more</a></p> Public News & Analysis Sales & Marketing Dealers North America North America U.S. Dealerships Retail Sales & Marketing Driving Sales Executive Summit U.S. Tue, 11 Oct 2011 17:56:00 +0000 403461 at http://wardsauto.com Car Dealers Reach Out to Smartphone Crowd http://wardsauto.com/news-amp-analysis/car-dealers-reach-out-smartphone-crowd <div class="field-byline"> Steve Finlay </div> <div class="node-body article-body">“Almost all of our customers are using mobile devices, so we need to as well,” says Bob Murray of the Asbury Automotive Group.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/news-amp-analysis/car-dealers-reach-out-smartphone-crowd" target="_blank">read more</a></p> Public News & Analysis Sales & Marketing Dealers Suppliers North America North America U.S. Cars.com Dealerships Retail Sales & Marketing Driving Sales Executive Summit Cars.com Dealers U.S. Tue, 11 Oct 2011 15:47:00 +0000 405421 at http://wardsauto.com Dealership With a View http://wardsauto.com/news-amp-analysis/dealership-view <div class="field-byline"> Steve Finlay </div> <div class="node-body article-body">DrivingSales CEO Jared Hamilton warns dealers about treating online and in-store customers differently, including quoting them different prices for the same vehicle.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/news-amp-analysis/dealership-view" target="_blank">read more</a></p> Public News & Analysis Sales & Marketing Dealers North America North America U.S. Dealerships Retail Sales & Marketing Driving Sales Executive Summit U.S. Tue, 11 Oct 2011 15:03:00 +0000 400021 at http://wardsauto.com Dealers Need to Rethink Marketing, Understand New Google, Consultant Says http://wardsauto.com/news-amp-analysis/dealers-need-rethink-marketing-understand-new-google-consultant-says <div class="field-byline"> David E. Zoia </div> <div class="node-body article-body">“Most dealers haven’t allocated their marketing budgets to how people actually shop,” says Brian Pasch, CEO of PCG Digital Marketing.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/news-amp-analysis/dealers-need-rethink-marketing-understand-new-google-consultant-says" target="_blank">read more</a></p> Public News & Analysis Sales & Marketing Dealers North America North America U.S. Dealerships Retail Sales & Marketing Driving Sales Executive Summit Social Media Facebook Twitter U.S. Tue, 11 Oct 2011 14:47:00 +0000 408291 at http://wardsauto.com Advice to Dealers: Know Your Social-Media Champions http://wardsauto.com/news-amp-analysis/advice-dealers-know-your-social-media-champions-0 <div class="field-byline"> David E. Zoia </div> <div class="node-body article-body">Revenue Guru founder Dennis Galbraith recommends finding out whom the best customers are and spending more effort on them.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/news-amp-analysis/advice-dealers-know-your-social-media-champions-0" target="_blank">read more</a></p> Public News & Analysis Sales & Marketing Dealers North America North America U.S. Dealerships Retail Sales & Marketing Driving Sales Executive Summit Social Media Facebook Twitter U.S. Tue, 11 Oct 2011 13:47:00 +0000 400801 at http://wardsauto.com Build the Brand and Rest Will Follow, Dealer Says http://wardsauto.com/news-amp-analysis/build-brand-and-rest-will-follow-dealer-says <div class="field-byline"> David E. Zoia </div> <div class="node-body article-body">Tracy Myers, author of “You Are The Brand, Stupid!,” tells dealers to write their own books to hand out as “200-page business cards.”</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/news-amp-analysis/build-brand-and-rest-will-follow-dealer-says" target="_blank">read more</a></p> Public News & Analysis Auto Makers Sales & Marketing Dealers North America North America U.S. Auto Makers Dealerships Retail Sales & Marketing Driving Sales Executive Summit U.S. Mon, 10 Oct 2011 20:09:00 +0000 402611 at http://wardsauto.com Dealers Advised to Get Into Location Marketing Game http://wardsauto.com/news-amp-analysis/dealers-advised-get-location-marketing-game <div class="field-byline"> David E. Zoia </div> <div class="node-body article-body">Location-based social media can help dealers influence the 52% of people who say their friends play a key role in their purchase decisions.</div> <div class="og_rss_groups"></div><p><a href="http://wardsauto.com/news-amp-analysis/dealers-advised-get-location-marketing-game" target="_blank">read more</a></p> Public News & Analysis Auto Makers Sales & Marketing Dealers North America North America U.S. Auto Makers Dealerships Retail Sales & Marketing Driving Sales Executive Summit U.S. Mon, 10 Oct 2011 18:45:00 +0000 407971 at http://wardsauto.com