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Past WardsAuto Webinars

WardsAuto produces webinars illustrating best practices, market research, and insightful analysis. Check this page regularly to view recordings of webinars you may have missed.
Jan. 6, 2012

Article

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Industry Voices

May 21, 2013

User Submitted Content

Word to the Wise on Addressing Customers

Dealership service advisors need to slow down, choose the right words and listen to concerns....More

May 20, 2013

User Submitted Content

Avoid Going Into Compliance Overload

The majority of legal problems dealers face result from customers who register complaints but don’t obtain satisfaction....More

May 16, 2013

User Submitted Content

Don’t Let Expenses Gnaw Into Profits

There still are real gross-profit opportunities available to dealers....More

May 15, 2013

User Submitted Content

Marketing Spots Should Hit Shoppers While They’re Hot

Today, dealer advertising must be a “real-time” experience for potential customers....More

May 13, 2013

User Submitted Content

Some Dealership Pay Plans De-Motivate Salespeople

It’s hard to keep talent if employees feel they’re earning minimum wages....More

More Industry Voices - Insight, observation, and advice from WardsAuto readers.

WardsAuto Forum

Kia April Sales 2

How can KIA report April to be there best ever month is beyond me. April '13 47,556 vs. April'12 47,550....April percent change 0% and YTD the are down (-6%). Someone is smok'n something in Irvine but typical Korean company. By the way the Cadenza sold only 61 units in April and this was just launched...the YOY percentage has no where to go but up....Just my 2 cents....More

Weigh in on this year's Ward’s 10 Best Interiors.

Picking the Ward's 10 Best interiors always is a contentious affair. Some editors are obsessesed with fit and finish being perfect, others think a strong overall design can be forgiven a few glitches. The Ward’s 10 Best Interiors have been picked, the rationale for each is explained, and image galleries are posted. Take a look and comment. (See complete coverage of the 2013 Ward's 10 Best Interiors.) ...More

Do you know if there's an app that might be useful for a car dealers? 1

Do you know if there's an app that might be useful for a car dealers?...More

Hydrogen fuel cells: Savior or boondoggle? 3

A new generation of hyrdrogen fuel cell-powered vehicles will soon be hitting the highway from a variety of auto makers. Bob Lutz blogs that fuel cells won't succeed any better than they did last time. What do you think? http://www.forbes.com/sites/boblutz/2013/02/06/disappointed-with-electric-cars-automakers-are-making-bad-bet-on-fuel-cells/ ...More

Transmissions & Transaxles 1

The WardsAuto and Mahle "2013 Light Vehicle Engines North American Availability and Specifications" is great! Does any one do this for transmissions? Dave Heggen | Mechanical Designer SuperFlow Dynamometers and Flowbenches www.SuperFlow.com ...More

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