Mays says Ford designs should have “perceived efficiency.”
DETROIT – The Ford Atlas concept, shown at the just-ended North American International Auto Show, is an experimental model to see how fuel-efficient a fullsize pickup can be, says the auto maker’s top designer. A precursor to the all-new F-150 due to debut in 2014, the Atlas features a number of fuel-saving technologies, including a new direct-injected turbocharged EcoBoost engine, active-grille shutters and auto stop/start engine shutoff that deactivates when the truck is ...
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