DETROIT – The first automakers that come to mind when one thinks of automated driving technologies probably aren’t Honda and Toyota.

While part of that perception is factual, as Honda just introduced the fairly common rear cross-traffic monitor in its ’15 Acura TLX and Toyota’s Lexus LS flagship sedan lacks anything similar to Mercedes’ Distronic Plus self-steering, some of it may be the automakers’ own lack of promotion.

“We’re not as out front as some people on the PR campaign, (but) we’ve been working on (automated technologies) since the ’90s,” Eric Blumbergs, senior engineer-Automobile Technology Research Div. for Honda R&D Americas, tells WardsAuto here during a demonstration drive in association with the ITS World Congress.

Both automakers promise to deliver automated tech by the seemingly standard industry introduction date of 2020, although Blumbergs notes Honda could be ready sooner.

Both OEMs took to the streets of Detroit recently to show off what they have in the works when it comes to reducing or eliminating the role of the driver.