'15 Sonata at its Seoul debut.
PARADISE VALLEY, AZ – The new '15 Hyundai Sonata debuted last week in Seoul with more subdued sheet metal, causing some industry-watchers to wonder if Hyundai is shooting itself in the foot by abandoning the current model's flashier looks. But a top executive says enough buyers now know the brand, so the Sonata doesn't have to wear such an expressive skin. "Five years ago, when our brand opinion and awareness was fairly low, we had to stand up on a table and say, ...
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