OAK BROOK, IL – The reason Jaguar is adding a pair of compact, lower-priced, entry-level models – the XE sedan and F-Pace CUV – is simple, says Rob Filipovic, general manager-product planning, at Jaguar North America.

“We needed to get more people into the Jaguar family,” he says in an interview while detailing the strategy behind launching the pair of new Jaguars at a Midwest Automotive Media Assn. preview here.

“We were too restricted in what we offered with only three models,” he says of the decision to expand that to five models when the ’17 XE and ’17 F-Pace go on sale in the U.S. in April.

“I won’t comment on what we targeted in the way of sales, but we expect a substantial increase of about threefold,” Filipovic says. In calendar 2014 Jaguar sold 81,570 vehicles globally, of which 15,773 were sold in the U.S.

Filipovic says the XE sedan is expected to be the volume leader, because luxury sedans represent a larger segment of the luxury market than CUVs. But he notes “crossovers are experiencing such rapid growth that sales of the sedan and CUV could be similar.”

The XE and F-Pace compacts lead the move downmarket with prices putting the vehicles in the middle range of their competition. The XE will start at $34,900 and run to $41,900, and offer three powertrain choices, a pair of 2.0L 4-cyl. gasoline or diesel engines and a 3.0L supercharged V-6. The F-Pace will be priced from $40,990 to $56,700 and offer either a 2.0L diesel or a choice of a 340- or 380-hp gas V-6.

As with the current crop of low-priced, entry-level non-luxury CUVs in the market today, consumers are looking for smaller size but don't want to sacrifice creature comforts, so “all the bells and whistles, from power tailgate to both heated and cooled seats and Wi-Fi availability” will be found in the F-Pace, Filipovic says.