Auto maker’s sequential model numbering ending with 308.
PARIS – Peugeot will launch its new Peugeot 308 at the Frankfurt auto show in September on the new EMP2 platform that cuts its mass by 308 lbs. (140 kg). At 167 ins. (425 cm) long, the hatchback is 1 in. (2.5 cm) shorter than its predecessor. This week’s release of photos of the new 308 answers the question of what Peugeot intended to do with its naming/numbering scheme. For decades, the auto maker increased by one the last number of a new model, but did not say what it ...
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