NOVI, MI – Sure, the Porsche 918 Spyder looks exotic and sexy, is a showpiece for its mammoth application of structural and cosmetic carbon fiber and has a plug-in drivetrain that can run solely on electricity and generate up to 887 horsepower.

Oh, and this particular model stickers at $1,001,000, but prices start at $845,000.

But don’t overlook the advanced telematics system that puts information, audio, climate and communication functions within easy reach of the driver on an angled touchscreen made of Corning Gorilla Glass that seems to run the length of a ski slope.

The brains behind this new approach to infotainment, Stuttgart-based supplier S1nn (pronounced “Sin”), will display the system, as well as the car, at this week’s Telematics Detroit conference here at the Suburban Collection Showplace.

S1nn executives describe the car’s infotainment system as a prototype that was designed with HTML5, making it the world’s first web-based device of its kind, one that is flexible and easily upgradable like a smartphone, via the Internet. The company boasts the system should never be out of date.

The driver interacts with two screens, an upper static one that is vertical, works great for navigation and appears concave, and a flat lower dynamic display that allows icons to be arranged and customized according to personal preference.

On the audio side, the driver can search a large media database for a variety of music sources, many of them cloud-based.

A massive carbon-fiber rear spoiler also can be raised (for greater stability and downforce) and lowered for better aerodynamics with the central touchscreen.

Privately owned S1nn was founded in 2004 to develop high-quality audio systems and now is the sole supplier for Tesla Model S sound systems.

S1nn since has moved on to become a leader in the networking of automotive infotainment systems that can integrate consumer electronics.

The company has sold Volkswagen 3 million of these electronic control units enabling connections for USB jacks, Bluetooth and WiFi.

S1nn remains relatively small, with little industry visibility, but wants to change that at this year’s Telematics Detroit conference.