Buyers can choose from eight engines, including three diesels.
PARIS – General Motors’ erstwhile alliance partner PSA Peugeot Citroen is counting on the Peugeot 208, which goes on sale in France March 29, to pull it out of a sea of red ink. PSA lost €497 million ($656 million) in second-half 2011 and sold €1 billion ($1.32 billion) of assets, but the 208 could pad the company’s bottom line even as the European market shrinks violently. It isn’t the first time PSA has relied on its B-car. In the 1980s, the auto ...
Premium Content (PAID Subscription Required)
"PSA Banking on Lighter, More-Efficient 208 to Spark Comeback" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: firstname.lastname@example.org or phone: (248) 799-2642