Top-End German Automakers Waging Price War


(Repeats Sunday story with no changes) * BMW, Audi and Mercedes facing new luxury challengers * Brand exclusivity undermined by sales race -analysts * Investment returns in decline from historic highs By Laurence Frost and Andreas Cremer PARIS/BERLIN, Aug 24 (Reuters) - Berlin-based PR executive Herbert Franz should be a soft target for German luxury automakers - his last car was a BMW X3 - but he can't wait to leave them behind. "This car is hip," said Franz, 52, at the ...


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