Town changes name from "Speed" to "Speedkills"

Newswire

SYDNEY, Feb 21 (Reuters Life!) - Names can matter, thinks one Australian town named Speed -- which renamed itself "Speedkills" in an effort to promote road safety. Speed, an outback town in rural Victoria with a population of just 45, will change its name for the month of March to reduce rural road accidents and increase awareness of the dangers associated with speeding. "Most people recognise that drink driving is a socially unacceptable activity, they are less convinced about the ...

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