Toyota aims to beef up sedan sales with new Crown

Newswire

TOKYO, Dec 22 (Reuters) - Toyota Motor Corp unveiled the newest version of its flagship Crown luxury car on Monday, with hopes of kickstarting the sluggish Japanese sedan market and grabbing sales away from dominant European brands. "The Crown has a very special place in Toyota's branding and history," President Fujio Cho said at the unveiling, standing in front of a display of the original 1955 model. "We want to reverse the slide in sedan sales and the dominance of European brands in ...

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