Toyota buys Texas arena name with eye toward China

Newswire

HOUSTON, July 24 (Reuters) - With an eye on the huge potential market in China, the U.S. arm of Japanese carmaker Toyota Motor Corp. on Thursday signed an agreement to put its name on a new arena for the NBA's Houston Rockets. The Rockets are led by Chinese basketball star Yao Ming, whose games are beamed to Chinese television. Chinese viewers now will hear repeatedly that the 7-foot, 5-inch (226-cm) Yao is playing in Toyota Center. Toyota spokeswoman Jessica Chapman said the Yao ...

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