Toyota Cements Lead, Tesla Rises in Brand Perception Survey

Newswire

By Deepa Seetharaman DETROIT, Feb 5 (Reuters) - Toyota Motor Corp cemented its lead in an annual survey of consumer perceptions of car brands released on Wednesday, while Tesla Motors Inc shot up the ranks on the strength of the design and crash-test performance of its Model S electric car. Toyota gained five points for a total 25-point advantage over Ford Motor Co, which climbed one spot to second place, according to the survey conducted by Consumer Reports magazine in December 2013. Tesla ...

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