Toyota enlists former GM executive for ad campaign

Newswire

By Michael Ellis DETROIT, Sept 28 (Reuters) - Toyota Motor Corp.'s new advertising campaign, to debut later this month with the new tagline "Moving Forward," had help from a valuable source -- a former General Motors Corp. marketing executive who led the Chevrolet brand. Toyota enlisted Kurt Ritter, who led GM's Chevrolet brand during its successful "Like a Rock" advertising campaign that used the Bob Seger rock song to promote a rugged image for its pickup trucks. Ritter quit GM last ...

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