Trade group for car overhaulers aims for mainstream

Newswire

By David Bailey CHICAGO, Feb 10 (Reuters) - Car buffs have long added fire to their engines and flames to the hoods, but a trade group for specialty auto parts makers wants to ride the popularity of movies and television shows about overhauling hot rods to reach every-day drivers. Started in 1963 for small companies that catered to the demand for ever faster hot rods, the Specialty Equipment Market Association had grown to 5,700 members with retail sales of $29 billion by 2003. That ...

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