Transaction Prices Continue to Drop Off Peak but Remain High Even as Incentives Increase According to MONICA, Calif., Sept. 1, 2011 /PRNewswire/ --, the authority on new car pricing, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $29,539 in August 2011, up $388 (1.3 percent) from August 2010 and down...

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