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PR Newswire

TrueCar finds Super Bowl auto advertising beats across-the-board incentive spending in efficiency

TrueCar Logo.SANTA MONICA, Calif., Feb. 12, 2015 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, finds Super Bowl advertising to be efficient, with the average automotive advertiser achieving a projected 2.4 percent increase in retail...