TV ad market to see gains but budgets may be tight

Newswire

By Reshma Kapadia NEW YORK, April 30 (Reuters) - Advertising is expected to bounce back for advance sales for the fall television season after a lull during the war in Iraq, but media buyers said budgets may be tighter given the U.S. economy. Most Wall Street and industry analysts are optimistic about the upcoming upfront market when TV networks sell ads for the fall season. The annual mating dance between advertisers and networks, which goes into full swing in May, is a key gauge of the ...

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