UPDATE 1-BMW considering building new factory, sasy CEO


* CEO says demand for i8 hybrid is high * Says BMW brand deliveries up 9 pct so far in 2014 GENEVA, March 4 (Reuters) - BMW Chief Executive Norbert Reithofer said the German company is considering building a new factory to meet growing demand for its premium cars. "If you keep growing, you have to, at some point, say we need a new factory," Reithofer said at the Geneva auto show on Tuesday. "We are thinking about it." Reithofer ...

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