UPDATE 1-Ceat buys global rights for brand from Pirelli

Newswire

* Buys rights for "Ceat" brand for 9 mln euros * Deal to help Ceat export radial, cross-ply tyres globally * Sees exports doubling in 3 years (Adds details, quotes, share price) By Aniruddha Basu MUMBAI, Nov 29 (Reuters) - Tyre maker Ceat Ltd has acquired global rights of its 'Ceat' brand from Italy-based Pirelli , for 9 million euros, thus getting rights to export tyres under the brand on its own across the globe. Ceat now owns the 'Ceat' brand in nine south Asian countries, ...

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