* Weibo is now dominant platform for directly reaching Chinese public * Multinational firms turn to Weibo for marketing * Can also be effective tool in countering negative news (Edits headline) By Melanie Lee SHANGHAI, Nov 16 (Reuters) - What do the International Monetary Fund, Louis Vuitton and Unilever have in common? They are the among a clutch of Westerns institutions to join Weibo, China's most popular microblogging platform operated by Sina Corp, which has quickly become the ...
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