UPDATE 1-Chatter in China: Multinationals turn to Weibo

Newswire

* Weibo is now dominant platform for directly reaching Chinese public * Multinational firms turn to Weibo for marketing * Can also be effective tool in countering negative news (Edits headline) By Melanie Lee SHANGHAI, Nov 16 (Reuters) - What do the International Monetary Fund, Louis Vuitton and Unilever have in common? They are the among a clutch of Westerns institutions to join Weibo, China's most popular microblogging platform operated by Sina Corp, which has quickly become the ...

Premium Content (PAID Subscription Required)

"UPDATE 1-Chatter in China: Multinationals turn to Weibo" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642
 

Current subscribers, please login or CLICK for support information.

Already registered? here.
Insights

Enewsletters

Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×