UPDATE 1-Force to enter passenger segment, launch SUVs in July

Newswire

* Invested 1.5 bln rupees in Pithampur plant to manufacture SUVs * Expects SUV sales to constitute 25-30 percent of total in short term * SUVs production to be 75-80 percent localised (Adds details, quotes, background, share price) By Aniruddha Basu MUMBAI, June 23 (Reuters) - Commercial vehicles maker Force Motors Ltd plans to foray into the passenger vehicle segment by launching sports utility vehicles (SUVs) under Force One brand in July, a top official said on Thursday. The ...

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