UPDATE 1-Ford CFO wants fewer incentives in Europe


* CFO Booth: European market must stabilize * CFO, Europe CEO forecast profit for Europe in 2011 GENEVA, Feb 28 (Reuters) - Ford Motor Co's financial chief wants automakers in the European market to adopt "rational" behavior and put an end to incentive rates he sees as excessive. "We'd like to see a more rational marketplace," Chief Financial Officer Lewis Booth told reporters. "People are incentivizing cars so heavily it's not a long-term rational strategy. We'd like to see the ...

Premium Content (PAID Subscription Required)

"UPDATE 1-Ford CFO wants fewer incentives in Europe" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×