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DEARBORN, Mich., Sept 21 (Reuters) -Motor Co. , the No. 2 U.S. automaker, will boost its global production of hybrid vehicles tenfold, Chief Executive Bill Ford said on Wednesday.
By 2010 more than half of the company's, Lincoln and Mercury cars and light trucks will have hybrid capability, Bill Ford said during a meeting at a research lab here with company scientists and engineers.
He also said Ford will have the capability to build about 250,000 hybrid vehicles by 2010 with the ability to boost that. Ford currently makes about 24,000 hybrid vehicles annually.
The CEO also said the automaker will launch four vehicles in 2006 that will run largely on ethanol, a corn-based fuel, raising the output of vehicles that can operate with more than just gasoline in 2006 to as many as 280,000 units.
Ford Motor Co. also will launch a new corporate advertising campaign in the fall with the theme of innovation, Bill Ford said. The company did not say how much it will spend in the campaign.