UPDATE 1-Ford tops in U.S. auto customer loyalty-Polk

Newswire

* Ford improved most in loyalty rates among top brands * Honda brand loyalty up 1.1 pct pts, but passed by Ford * Toyota brand loyalty up 0.4 pct pts after rough 2010 DETROIT, March 31 (Reuters) - Ford Motor Co was the top automaker in 2010 as measured by U.S. customer loyalty, overtaking General Motors Co , the 2009 leader, market consultancy Polk said on Thursday. Ford was also tops for brand loyalty in the Polk analysis of purchases by 5.2 million households, Polk said. Loyalty ...

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