UPDATE 1-GM signs on as Manchester United's auto sponsor

Newswire

(Adds comments by GM global marketing chief, details) By Ben Klayman DETROIT, May 31 (Reuters) - The world's largest automaker has jilted America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club, Manchester United, in an attempt to cement Chevrolet as a global brand. Terms of the five-year deal, announced in Shanghai on T hursday, were not disclosed. GM is hoping to piggyback on ...

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