UPDATE 1-GM's Chevrolet consolidates global ad budget

Newswire

(Adds details, background,) March 27 (Reuters) - Chevrolet's advertising will be handled by Commonwealth, a new joint venture of Goodby, Silverstein & Partners, an Omnicom company, and McCann Erickson Worldwide, an Interpublic company. The new ad agency and the naming earlier this year of Carat as General Motors Co's agency for its media planning and buying operations is part of the U.S. automaker's effort to cut costs by $2 billion over five years and more effectively build Chevy into ...

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