(Adds details about 2004 sponsors, paragraph 10) By Michele Gershberg NEW YORK, Nov 30 (Reuters) - Advertisers may have been bitten once by an indecency scandal at the 2004 Super Bowl, but they are not shy about getting back into the game for the next U.S. football championship. Automaker Lincoln Mercury debuts its first Super Bowl commercial in more than a decade during the Feb. 6 game in Jacksonville, Florida, part of an aggressive brand investment as it rolls out 11 new products. ...
Premium Content (PAID Subscription Required)
"UPDATE 1-Super Bowl advertisers still in game after scandal" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.