UPDATE 1-US ad spending up 7 pct in first quarter-Nielsen


(Adds Nielsen comment, byline) By Michele Gershberg NEW YORK, May 26 (Reuters) - U.S. advertising spending rose 7 percent in the first quarter to $24.2 billion, backing the view that an ad industry recovery is growing stronger, tracking firm Nielsen Media Research said on Wednesday. The preliminary first-quarter results outpace growth predicted by ad industry forecasters for all of 2004 and do not include Internet advertising spending, which is expected to surge as much as 20 percent ...

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