UPDATE 2-Apple acquires mobile ad company Quattro Wireless

Newswire

* Deal ramps up competition with Google -- analyst

* Purchase price reportedly $275 mln

(Adds analyst comment, details, background)

By Gabriel Madway

SAN FRANCISCO, Jan 5 (Reuters) - Apple Inc has acquired Quattro Wireless, as the iPhone maker looks to ramp up its presence in the mobile advertising arena.

Quattro announced the deal in a blog posting on its website on Tuesday, but did not give a purchase price. An Apple spokesman also declined ...

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